Six Steps to Building a Website

Nice LOGO - Pink

Written by: Nice Branding Agency

Categories: Branding Tips

As a website development firm in Franklin, we’ve tackled a website build or two. Actually… we’ve tackled a lot, and we have the process down to a science. Potential clients frequently ask about the process, so we thought we would drop a little knowledge here for reference. 

So without further ado, this is how our website development firm in Franklin creates websites for our clients.

Step 1: Website Wireframe

Like everything else at our firm, the Nice Branding Agency team starts website projects with strategy. One of the primary planning tools we utilize in the website strategy phase is the wireframes. A wireframe is a super-basic outline of a website. It’s a sketch that organizes where all of the most important elements of the website will go. You can think of a wireframe like the blueprint of a house. There are not design elements in place, but the walls are placed and you can see just where all the wiring and piping will need to go.

Similarly, a wireframe shows what pages the website will include, how they will be structured and mapped, and where buttons, links, and other calls-to-action will come in.

We start out by outlining the main goals for the website. Then we figure out what action the user will need to take to help our client achieve the goals they have for their website. The site is then carefully mapped out to guide the user towards the desired action and to provide helpful information they might be searching for. Calls-to-action are strategically placed at every scroll. This way, as soon as the viewer is engaged, they can enroll in the intended action.

Additionally, we organize each site with the top priorities placed in the most prominent places. Typically, the most valuable real estate on a website is the top left corner, followed closely by the top right corner. When users land on a website, their attention first goes to the top left corner and then scans down the page in a Z pattern. That being said, the most important elements of a site, like your logo or the menu, are generally placed at in the top corners.

Pro Tip: Not all of the information about your business has to go in the header navigation. The header should remain uncomplicated. Too many choices will trip users up. So keep the main stuff up top and put everything else down in the footer menu.

Next, we fill in headlines, subheads, calls-to-action, and plan out where we will put sections of images and text. Each of these placement decisions is made to captivate the user and move their attention throughout the pages. toward an intended action.

The user should be able to get through your story by scrolling down your site and being guided to the next step. They shouldn't have to hit the back button. And they should end up becoming engaged enough to do whatever it is you want them to do. This could be to request a quote, book and appointment, make a purchase, contact you, etc.

Step 2: Website Design

Once the wireframe is finalized, we start designing. This is where we bring the website to life with your brand elements.  

Here we implement your existing brand elements into the wireframe to bring the site to life in PDF form. We typically create designs for the homepage and one interior page to present to our clients in order to get their approval before we build out the website.

We carefully consider each design element to make sure it aligns with who you are, what you do, and the goal for your site.  For many of our clients, like ES Global, we embark on a branding project prior to starting the website project.

But for other projects, like the website strategy, design, and development we worked on for AP2, we simply utilize existing branding.

Step 3: Website Copy Development

Next, we have to fill in the design with witty words and compelling copy. Just as the visual aspects of your website need to fit in your brand, so does your copy. 

We obtain pertinent information from you about your business, review existing collateral and copy, and do our own research to determine what is most important to the user. We use you brand voice to convey your differentiators in a manner that compels users to click.

Our team writes copy for a myriad of industries, and we find that this is a huge value to our clients. Having an outside perspective allows us to sit in the user's seat and craft verbiage that's concise, easy-to-digest, and interesting.

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Step 4: Web Development

The wireframes and website designs are created in InDesign, so getting the creative onto the web is the development process. We build each site from scratch, usually on WordPress, but sometimes on other platforms. 

Our website development firm in Franklin prioritizes user experience in everything we create, but especially in the build of websites. Additionally, our development process focuses on SEO best practices, including clean code, and proper heading structure. This allows you to launch with an SEO-ready website, and ensures that your pages will load at top speeds.

In today's world, most website traffic comes from mobile devices, which majorly influences how we develop sites. So, we create sites that are quick-loading, eye-catching and on-brand from a mobile-first perspective.

Every site we develop is responsive at every screen size so mobile users, mouse clickers and tablet scrollers all can get the same optimized experience on their screens.

Step 5: Review + Testing

Once design and development are complete, we go through both internal and client reviews to ensure the site is perfect before launch.

During the review stage, we check every link and test every form for broken links and faulty connections. We re-read all of the copy and confirm that your pages are structured to flow well and guide the user through their interaction with your brand. We double-check the wireframes and make sure that every last element made it safely onto the final site and is working as intended. And finally, we compare the staged website to the design that you approved to ensure that the living website appears exactly as intended, pixel for pixel.

During this process, all of these steps are taken both on mobile and from a desktop to ensure the entire site is functional from both perspectives. 

Step 6: Launch

With everything double-checked, we are ready to launch! Our team hosts and maintains the websites of many of our clients, however our clients own their websites and are welcome to host elsewhere, should they desire.

Our hosting platform is the most robust available, and ensures daily backups, the highest security, and the fastest page load speeds. Additionally, our team handles monthly maintenance and monitoring on the websites we host, which keeps them in working order.

Finally, if you're hosting with us, we set your site free on the world wide web and start watching your traffic rise. And if not, we send you over your site files so that you can get the site live on your platform.

At this point, the project is finished. Sometimes we get to assist our clients with a launch marketing campaign to get the word out about the new site.

Seems simple enough, right? Let us put in the work and create a custom site for you. Our website development firm in Franklin has walked with clients through website projects dozens of times, and we’d love to work with you. Give us a shout