We have continued our relationship with Global GRAB and currently direct and fulfill all of their marketing needs. It’s important to note that our work for this client does not encompass any of our off-the-shelf packages, but it does align with key services our agency provides.
To begin, our team jumped into discovering the key attributes that set Global GRAB apart. From there, we defined a visual direction that allowed us to execute a new website and marketing collateral.
Corporate Brand Development: Project Kickoff
We started corporate brand development project with our Foundational Branding discovery session. This is where we met with about eight of their key team members and dug into everything we could about Global GRAB and their brand history.
We learned that they had been bought and sold many times and had various names throughout the years. Their past reputation hadn’t been so great within the industry, and they were working hard to turn that around. A rebrand and new website were important in their overall goal of rebuilding and redirecting the company.
During our discovery session, we also learned that there were two sides of their business that held equal weight: end-to-end perimeter solutions and perimeter security products.
Their perimeter solutions process involves sitting down to talk with a company, finding out the need, and putting together a custom solution. They also offer perimeter security products such as fencing and wedges. Notably, they have two less-than-lethal active barrier products they’ve designed and patented called the GRAB-300 and GRAB-400.
It became clear that they needed to lead with both the perimeter solutions process and the perimeter security products because both were advantageous to their business model.