STRATEGY + POSITIONING

FOUNDATIONAL BRANDING

A discovery session will be hosted to dive into who you are as an organization. We will then deliver a positioning statement, descriptive paragraph, brand attributes, brand story, and visual direction. These elements define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.

 

NAMING

Our team takes a strategic approach to creating compelling business names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitors, followed by the creative development of three options paired with meanings and available domains.

 

FOUNDATIONAL VERBIAGE

We will develop a positioning statement, a compelling brand story, descriptive paragraph, who you are, who you’re not, and brand attributes that capture the essence of your brand. These foundational statements will set the voice and tone for your brand, as well as your verbal identity.

 

BRAND STORY

We will develop a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your products or services, a story must inspire an emotional reaction. This is the verbal heartbeat of your brand.

 

BRAND VOICE

While developing foundational verbiage, we will determine the appropriate voice and tone for your brand. Brand voice is what you say and brand tone is how you say it. These can vary depending on the scenario and audience, so having a Brand Voice guide is crucial to alignment and cohesion.

 

VISUAL DIRECTION

A visual direction is a visual roadmap for the development of your brand. We’ll develop three brand boards with distinct visual concepts, and you’ll select one. This will become the visual identity of your brand.

 

FOUNDATIONAL BRAND ELEMENTS

LOGO DEVELOPMENT

A logo is the overall essence of your business pared down into the most powerful mark that will ever be associated with your venture. A well-designed logo allows a business to appear professional and polished to clients and potential customers. Our team of branding experts will create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. Our logo design process delivers multiple logo formats along with logo guidelines, providing details on usage.

 

WEBSITE DESIGN + DEVELOPMENT

We will design and develop a mobile-friendly website solution on an easy-to-manage content management system (CMS). Your website will effectively communicate your brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. We will then teach you how to update key content yourself, and we provide full support while hosting and managing your website on our private infrastructure. We’ll make sure your website is working and well supported. We offer theme-based websites, custom designed websites, and E-Commerce websites, depending on your business needs.

 

BRAND GUIDELINES

We will compile a set of Brand Guidelines to help direct ongoing development efforts for your brand. Included will be brand colors, brand fonts, photography direction, a set of guidelines for proper logo usage, and more. Cohesion and consistency builds trust with customers, and a Brand Guide aids in success in these areas.

 

ATTIRE + PROMO PRODUCTS

Our team will curate an offering of promo products or attire to support your promotional branding needs or your merchandise demands. From selective sourcing, to design, to fulfillment, you can count on our branding experts to provide and deliver options that will be impactful and make a connection with something other than the trash can.

 

MENU + MENU BOARD DESIGN

We will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays your menu items in an organized, easy-to-digest format. We begin with strategy and user experience, and then organize and format menu items in the most simplified manner possible without sacrificing imperative food item information. We will then translate the dine-in menu to menu board format, if applicable.

 

VEHICLE GRAPHIC DESIGN

Also known as a vehicle wrap, vehicle graphic design is a great way to showcase your brand, increase brand awareness, and advertise your services. Our branding experts will design and develop graphics to emblazon your vehicle, and then work with the installers to make the mockups a reality.

 

BRAND SUPPORT

MARKETING MATERIALS

We provide the strategy, design, copywriting, and printer coordination for marketing materials that will set you up for success after your brand launch. Whether you need a brochure, an advertisement, attire design, vehicle design, or something else, our graphic design team creates brand support that makes a bold statement and aligns with business objectives.

 

STATIONERY PACKAGE

We will design and equip you with professional branded collateral, including a business card, letterhead, envelope, and a messaging card.

 

ADVERTISEMENTS

We’ll design and write the copy for print and digital advertisements that speak directly to the needs of your target audience. With compelling copywriting, striking visuals, and strategic audience targeting, your advertisements will break through the noise and strengthen your brand.

 

DIGITAL SUPPORT

SOCIAL + DIGITAL ADVERTISING

We’ll develop the strategy, graphic design, and write the copy for your digital advertising campaigns across Google and social media. We’ll then manage your campaign and report on the results so that you have a clear understanding of the ROI.

 

SOCIAL MEDIA PACKS

Your strategy on social media should include building your brand through consistently published, professionally designed, on-brand social media posts. We provide ongoing social media support to clients with our Social Packs: a set of six or 15 professionally designed social media graphics with captions that you can reuse to strengthen your brand over time.

 

CONTENT MARKETING

In order to attract customers, influence their perception of your brand, and boost search engine ranking, you need a content marketing plan. This typically consists of well-crafted, recurring blogs that provide relevant and valuable information to you audience. Our team of copywriters will develop on-brand content and market it across various platforms such as your blog, social outlets, email outreach, and more. This fresh, relevant, and optimized content has the power to turn customers into loyal brand advocates.

 

SEO (SEARCH ENGINE OPTIMIZATION)

In addition to conducting keyword research, there are a number of other steps we can take to boost SEO on your website. We will audit the structure, page load speeds, image size optimization, mobile responsiveness, and use of clean, responsible code on your website to provide you with strategic and tactical recommendations for improvement. Specifically, we will identify keywords for each page, optimize page content, create a meta description for each page, and include SEO on product pages, product category pages, standard website pages, staff pages, and blog posts. Additionally, we will implement proper image naming and sizing with associated alt tags, as well as minimize the use of CSS and JavaScript, aiding in ideal load times.

 

where do i sign?

BUSINESS BRANDING

BUSINESS BRANDING

We create bold business brands that demand attention and equip our clients to conquer their market. Through a combination of high-level strategy, powerfully crafted creative, and associated narratives, our team produces brands for businesses that simply cannot be ignored.

RESTAURANT BRANDING

RESTAURANT BRANDING

We develop authentic restaurant brands that resonate with consumers. Our restaurant branding process uncovers the heart of the brand, defines its essence, and then strategically weaves the brand through all customer touch points to create an unforgettable connection with the consumer.

BRAND  SUPPORT

BRAND SUPPORT

We create brand support that makes a bold statement and continues to build your brand. Our crew puts strategy on par with art, so that our designs meet your business objectives. Whether it’s a single project, or ongoing support, you can count on us to do what we say we are going to do 100% of the time, on-time.

do you need a bold brand?