STRATEGY + POSITIONING
A discovery session will be hosted to dive into who you are as an organization. We will then deliver a positioning statement, descriptive paragraph, brand attributes, brand story, and visual direction. These elements define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.
Our team takes a strategic approach to creating compelling business names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitors, followed by the creative development of three options paired with meanings and available domains.
We will develop a positioning statement, a compelling brand story, descriptive paragraph, who you are, who you’re not, and brand attributes that capture the essence of your brand. These foundational statements will set the voice and tone for your brand, as well as your verbal identity.
We will develop a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your products or services, a story must inspire an emotional reaction. This is the verbal heartbeat of your brand.
While developing foundational verbiage, we will determine the appropriate voice and tone for your brand. Brand voice is what you say and brand tone is how you say it. These can vary depending on the scenario and audience, so having a Brand Voice guide is crucial to alignment and cohesion.
A visual direction is a visual roadmap for the development of your brand. We’ll develop three brand boards with distinct visual concepts, and you’ll select one. This will become the visual identity of your brand.
FOUNDATIONAL BRAND ELEMENTS
A logo is the overall essence of your business pared down into the most powerful mark that will ever be associated with your venture. A well-designed logo allows a business to appear professional and polished to clients and potential customers. Our team of branding experts will create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. Our logo design process delivers multiple logo formats along with logo guidelines, providing details on usage.
We will design and develop a mobile-friendly website solution on an easy-to-manage content management system (CMS). Your website will effectively communicate your brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. We will then teach you how to update key content yourself, and we provide full support while hosting and managing your website on our private infrastructure. We’ll make sure your website is working and well supported. We offer theme-based websites, custom designed websites, and E-Commerce websites, depending on your business needs.
We will compile a set of Brand Guidelines to help direct ongoing development efforts for your brand. Included will be brand colors, brand fonts, photography direction, a set of guidelines for proper logo usage, and more. Cohesion and consistency builds trust with customers, and a Brand Guide aids in success in these areas.
ATTIRE + PROMO PRODUCTS
Our team will curate an offering of promo products or attire to support your promotional branding needs or your merchandise demands. From selective sourcing, to design, to fulfillment, you can count on our branding experts to provide and deliver options that will be impactful and make a connection with something other than the trash can.
MENU + MENU BOARD DESIGN
We will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays your menu items in an organized, easy-to-digest format. We begin with strategy and user experience, and then organize and format menu items in the most simplified manner possible without sacrificing imperative food item information. We will then translate the dine-in menu to menu board format, if applicable.
VEHICLE GRAPHIC DESIGN
Also known as a vehicle wrap, vehicle graphic design is a great way to showcase your brand, increase brand awareness, and advertise your services. Our branding experts will design and develop graphics to emblazon your vehicle, and then work with the installers to make the mockups a reality.
We provide the strategy, design, copywriting, and printer coordination for marketing materials that will set you up for success after your brand launch. Whether you need a brochure, an advertisement, attire design, vehicle design, or something else, our graphic design team creates brand support that makes a bold statement and aligns with business objectives.
We will design and equip you with professional branded collateral, including a business card, letterhead, envelope, and a messaging card.
We’ll design and write the copy for print and digital advertisements that speak directly to the needs of your target audience. With compelling copywriting, striking visuals, and strategic audience targeting, your advertisements will break through the noise and strengthen your brand.
We’ll develop the strategy, graphic design, and write the copy for your digital advertising campaigns across Google and social media. We’ll then manage your campaign and report on the results so that you have a clear understanding of the ROI.
Your strategy on social media should include building your brand through consistently published, professionally designed, on-brand social media posts. We provide ongoing social media support to clients with our Social Packs: a set of six or 15 professionally designed social media graphics with captions that you can reuse to strengthen your brand over time.
In order to attract customers, influence their perception of your brand, and boost search engine ranking, you need a content marketing plan. This typically consists of well-crafted, recurring blogs that provide relevant and valuable information to you audience. Our team of copywriters will develop on-brand content and market it across various platforms such as your blog, social outlets, email outreach, and more. This fresh, relevant, and optimized content has the power to turn customers into loyal brand advocates.