Restaurant Branding

Positioning is truly the most foundational part of your brand. Your unique position in the market, and the statement to encompass this position will support everything you do. We will write one positioning statement about your company that can be utilized as a filter for all branding initiatives to come.

Your positioning statement helps your team align to one central message for outreach.

This paragraph will expand the Positioning Statement to further detail your position in the marketing and communicate your services or offerings, as well as your differentiators.

We will develop a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your products or services, a story must inspire an emotional reaction. This is the verbal heartbeat of your brand.

A comprehensive, yet concise list of company attributes will aid in summarizing who you are as an organization. These attributes will provide anyone who communicates on behalf of your company with a guide for keeping communication in line with the overall brand, while serving as a valuable framework for business decisions. We will assign brand attributes and define them to clarify purpose and meaning.

Many companies make the mistake of beginning their branding journey through the selection of a logo. This exercise is very natural, but also very limiting. Choosing the direction of your brand through a logo design does not allow you to see the full vision of the brand, and one can easily derail their brand unknowingly. Our visual direction options allow you to choose your brand direction by experiencing its full essence through the development and presentation of three visual direction boards.

Upon selection, this visual direction will guide and direct the development of all brand elements for your brand.

Foundational Branding is brand positioning, but better! Here, our team will work to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.

Our team will meet with yours to take a deep dive into who you are as an organization, including your history, company values, team, competition, offerings, and more.

We will return to our offices and engage in research and strategy based on all we've learned from your team.

Finally, we will present to you a positioning statement, a brand story, a set of defined brand attributes, and options for visual direction.

Taken together, the positioning, brand story, brand attributes, and visual direction will become the foundation for your restaurant brand.

A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.

Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.

Nice Branding Agency will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays up to 30 menu items in an organized, easy-to-digest format. We will then translate the dine-in menu to menu board format.

Included in the package is the design of a restaurant cup, a to-go bag, and a staff t-shirt. We will include up to two rounds of revisions on the original proof. Our team firmly believes that no customer touchpoint is too small to consider when branding your restaurant concept.

The new website will be built on a content management system (CMS) which will give you the ability to easily manage and update your site from a browser window. The website will include a Home page and up to eight (8) child/interior pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals. 

With an active website or even a fairly neutral site, new website technology is complex and ever-changing with updates, patches, security elements, new mobile devices and constantly evolving browser technology. Your restaurant cannot afford to be poorly represented, down, hacked or de-listed from Google. Restaurant websites require proper infrastructure, maintenance, security and support to protect their brands and operations. We deliver all of this to you after publishing your new website!

Digital marketing today isn’t a choice or an option — it is the key to your restaurant’s success on the Internet. Enable your website with services designed to drive visibility, traffic and leads toward the goal of dominating your competition online! Our highly successful digital marketing team leverages proven strategies in channels such as search engines, websites, social media, email, and Google ads to endorse your restaurant, its brand and menu.

The 6-image mood board will convey the visual direction options your restaurant brand could follow.

A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.

We will select brand colors that complement each visual direction, and provide a palette that you will utilize as you build your brand support.

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.

Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.

The new website will be built on a content management system (CMS) which will give you the ability to easily manage and update your site from a browser window. The website will include a Home page and up to eight (8) child/interior pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals. 

With an active website or even a fairly neutral site, new website technology is complex and ever-changing with updates, patches, security elements, new mobile devices and constantly evolving browser technology. Your restaurant cannot afford to be poorly represented, down, hacked or de-listed from Google. Restaurant websites require proper infrastructure, maintenance, security and support to protect their brands and operations. We deliver all of this to you after publishing your new website!

Digital marketing today isn’t a choice or an option — it is the key to your restaurant’s success on the Internet. Enable your website with services designed to drive visibility, traffic and leads toward the goal of dominating your competition online! Our highly successful digital marketing team leverages proven strategies in channels such as search engines, websites, social media, email, and Google ads to endorse your restaurant, its brand and menu.

The 6-image mood board will convey the visual direction options your restaurant brand could follow.

A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.

We will select brand colors that complement each visual direction, and provide a palette that you will utilize as you build your brand support.

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.

Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.

The new website will be built on a content management system (CMS) which will give you the ability to easily manage and update your site from a browser window. The website will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals. 

With an active website or even a fairly neutral site, new website technology is complex and ever-changing with updates, patches, security elements, new mobile devices and constantly evolving browser technology. Your restaurant cannot afford to be poorly represented, down, hacked or de-listed from Google. Restaurant websites require proper infrastructure, maintenance, security and support to protect their brands and operations. We deliver all of this to you after publishing your new website!

Digital marketing today isn’t a choice or an option — it is the key to your restaurant’s success on the Internet. Enable your website with services designed to drive visibility, traffic and leads toward the goal of dominating your competition online! Our highly successful digital marketing team leverages proven strategies in channels such as search engines, websites, social media, email, and Google ads to endorse your restaurant, its brand and menu.

The 6-image mood board will convey the visual direction options your restaurant brand could follow.

A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.

We will select brand colors that complement each visual direction, and provide a palette that you will utilize as you build your brand support.

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.

Brand Guidelines will be developed at the completion of the project. These guidelines will include the visual direction, approved logos, color codes and brand font details.