Restaurant Branding Agency | Restaurant Logo Design + Menu Design

WE DESIGN COOL RESTAURANT BRANDS THAT PEOPLE LIKE

At Nice Branding Agency, we build connective, impactful, bold restaurant brands that position businesses to conquer their market through creative ingenuity and deep strategic thinking.

Our process for building bold restaurant brands is one that is clear, intentional, and proven.

We begin by working to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand. Once we’ve defined the personality of the concept, we develop all the items necessary to go to market, allowing the heart of the brand to influence each piece.

Anything that comes into contact with the consumer must be shaped by the defined essence of the brand.

As your brand and brand support are developed by our team of experts, you’ll be asked to weigh in at key points to provide insight and feedback.

The restaurant branding packages we offer include precisely what’s necessary to build a restaurant brand. By enrolling in one of our offerings, we’ll guide the process so that unexpected expenses will be kept at a minimum and you’ll walk away with everything you need to position your restaurant for success.

Our creative approach to restaurant branding and messaging, coupled with our tried and true process allows our team of interdisciplinary creatives to produce bold, relevant restaurant brands that cannot be ignored, time and time again.

The Mighty Restaurant Branding Package

We didn’t name it Mighty for no reason.

The Mighty Restaurant Branding Package provides restaurant owners with the necessary elements to attract customers and influence perceptions. We will start with positioning, a brand story, brand attributes, and visual direction options.

Then, we’ll create a logo design, menu and menu board design, and custom website. And yes, we’ll write the website copy.

We will also consult with you on which restaurant materials will best support your brand, such as window graphics, business stationery, take out cups, bags, staff attire, and more. Once deliverables have been determined, our team will create designs for each and work with you on printer coordination as needed.

Simultaneously, we will work with your architect and general contractor to create an interior that weaves your newly created brand through every customer touch point.

When you have the means to do it all, this is, by far, the best way to get it done.

Please inquire for pricing.

Let's Get Started

Foundational Branding

Foundational Branding is brand positioning, but better! Here, our team will work to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.

Our team will meet with yours to take a deep dive into who you are as an organization, including your history, company values, team, competition, offerings, and more.

We will return to our offices and engage in research and strategy based on all we've learned from your team.

Finally, we will present to you a positioning statement, a brand story, a set of defined brand attributes, and options for visual direction.

Taken together, the positioning, brand story, brand attributes, and visual direction will become the foundation for your restaurant brand.

Restaurant Logo Design

A restaurant logo is the overall essence of your eatery, pared down into the most powerful mark that will ever be associated with your venture. Getting the restaurant logo right is not an option, it’s a requirement. We will present to you logo options that align with the approved positioning, brand story, and visual direction.

Menu + Menu Board Design

Nice Branding Agency will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays up to 30 menu items in an organized, easy-to-digest format. We will then translate the dine-in menu to menu board format.

Environmental Branding

Nice Branding Agency will work to weave the brand throughout your space to create a stronger connection with customers and strengthen the overall impact of the restaurant brand. This will be carried out through graphic design and interior branding, creating cohesion between the brand's visual direction and the environmental space.

Environmental Graphic Design

Nice Branding Agency will complete the graphic design and printer coordination necessary to implement the elements outlined and approved in the Environmental Branding plan presented.

Restaurant Materials Design

Included in the package is the strategy, design, copywriting, and printer coordination for restaurant materials for up to 40 hours. Our team firmly believes that no customer touchpoint is too small to consider when branding your restaurant concept.

Restaurant Website Design + Development

An aesthetically pleasing website will be created to provide you with an online platform to effectively communicate the brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. Menu items and key messaging will be developed to work in unison to further urge viewers to connect with the brand.

BRAND GUIDELINES

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

The Mini Restaurant Branding Package

This package equips you with the most crucial elements needed to build your restaurant brand, including a professional logo design and supporting brand icons, business card design, menu design, and a custom website. And yes, we’ll write the website copy.

We’ll create two concepts. You’ll select one and provide feedback for further development and finalization.

Your bold new restaurant brand will convey professionalism from the onset and set you up to conquer your market.

If you have a minimum of $12,500 to invest, this package is for you.

Let's Get Started

Restaurant Logo Design

A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your venture. Getting the logo right is not an option, it’s a requirement. We will present to you logo options that align with the expectations you've conveyed to us through our creative questionnaire.

Restaurant Business Card

An eye-catching business card will be created, incorporating the color scheme from the logo. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or colleagues.

Restaurant Menu Design

Website Design + Development

The new site will be built on a WordPress platform which will give you the ability to manage and update your website from a browser window. Our four-step process includes wireframing, website design, website development, and website launch with optional hosting.

Supporting Brand Icons

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

Brand Guidelines

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

The Starter Pack for Restaurants

Our restaurant branding team will create two options for your brand, delivered via a mood board, a logo design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your restaurant’s brand.

If you have $5,500 to invest, this package is for you.

Let's Get Started

Mood Board

The six-image mood board will equip you with a visual reference for the creation of all brand support to come.

Restaurant Logo

A logo is the overall essence of your restaurant, pared down into the most powerful mark that will ever be associated with your venture. Getting the restaurant logo right is not an option, it’s a requirement. We'll present to you logo designs that align with the mood board options.

Brand Colors

A palette of complementary colors will be selected, and this will become a key brand element. The brand color palette will be outlined in PMS, CMYK, RGB, and hex codes.

Brand Fonts

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting Brand Icons

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

BRAND GUIDELINES

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

The Mini Virtual Kitchen Branding Package

Our Bite-Sized package equips you with the most crucial elements needed to build a connective virtual brand for your ghost kitchen.

The basic ghost-kitchen package includes a mood board to inform visual direction, a professional logo design with brand colors and brand fonts, a single-page menu design for print and digital distribution, and a single-page custom website. And yes, we’ll write the website copy.

Additionally, we will create branded designs for your cup and takeout bag to create a cohesive delivery experience.

Process-wise, we’ll create two concepts. You’ll select one and provide feedback for further development and finalization.

Your bold new brand will convey your brand’s personality from the onset and help you connect with customers.

Please inquire for pricing.

Let's Get Started

Mood Board

The 6-image mood board will equip you with a visual reference for the creation of all brand support to come.

Restaurant Logo

A logo is the overall essence of your business, pared-down into the most powerful mark that will ever be associated with your venture. Getting the logo right is not an option, it’s a requirement. We'll present to you logo designs that align with the mood board options.

Brand Colors

A palette of complementary colors will be selected, and this will become a key brand element. The brand color palette will be outlined in PMS, CMYK, RGB, and hex codes.

Brand Fonts

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Restaurant Website Design + Development

An aesthetically pleasing single-page website will be created to provide you with an online platform to effectively communicate the brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. Services and key messaging will be developed to work in unison to further urge viewers to connect with the brand.

Menu + Menu Board Design

Nice Branding Agency will provide you with the design of a full color, customized menu that aligns with the visual direction of the brand. Included is a single-page, double-sided design for print and digital distribution.

Restaurant Materials Design

Nice Branding Agency will use strategy and graphic design to weave your brand through cups and to-go bags to create a connection with your customer.

The Mighty Virtual Kitchen Branding Package

When you’re running a ghost kitchen, your brand is your superpower. It’s how you will attract customers and communicate key messages without an official storefront. This package is our recommendation for launching a successful virtual brand from a ghost kitchen or delivery-only concept.

We will start with positioning, a brand story, brand attributes, and visual direction. This will allow us to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.

Then, we’ll create a logo design and business card design, along with establishing brand colors and brand fonts to align with the foundation. Additionally, we will develop a strategy and design for a single-page, double-sided menu for print and digital distribution.

For a ghost kitchen or delivery-only concept, your website is a key point of entry for consumers. We will design and develop a 5-8 page custom website that allows you to connect with customers in the digital landscape. Our four-step process includes wireframing, website design, copywriting, and website development.

Delivery-only restaurant concepts rely on the delivery experience to forge lasting connections with customers. Our package includes consulting on the delivery experience, as well as design for the takeout cups, takeout bags, and custom labels.

Restaurants operating out of ghost kitchens under a delivery-only model often experience lower-risk and lower up-front real estate, staff, and equipment costs. Route a portion of your cost-savings into branding to ensure that you’re going to market with a concept that connects with people.

Please inquire for pricing.

Let's Get Started

Foundational Branding

Foundational Branding establishes your positioning statement, brand story, brand attributes, and visual direction. It defines the essence, uncovering the heart and soul of your brand.

Our team will meet with yours for a discovery session designed to uncover your unique value proposition, establish your purpose, and learn more about your history, operations, and offerings.

We will return to our offices and engage in research and strategy based on all we've learned during the session.

Finally, we will present to you a positioning statement, a supplemental brand story, brand attributes, and options for visual direction.

Taken together, the positioning, brand story, brand attributes, and visual direction will become the foundation for your virtual brand.

Restaurant Logo

A ghost kitchen logo conveys the overall essence of your delivery-only concept, pared-down into the most powerful mark that will ever be associated with your venture. Getting the logo right is not an option, it’s a requirement. We will present to you logo options that align with the approved Foundational Branding.

Restaurant Website Design + Development

An aesthetically pleasing website will be created to provide you with an online platform to effectively communicate the brand and compel users to take action.

The new design will be based on a strategy that puts the user first and works to be a resource to the user. Menu items and key messaging will be developed to work in unison to further urge viewers to connect with the brand.

Menu Design

Restaurant Business Card

An eye-catching business card will be created, incorporating the color scheme from the logo.

Consulting on Delivery Experience

A compelling delivery experience for ghost kitchens and delivery-only restaurant concepts is paramount in connecting with customers. We will converse with you about the delivery process, available containers, and more and provide expert insight on maintaining a branded, connective delivery experience.

Delivery Experience Design

Nice Branding Agency will use strategy and graphic design to weave your brand through cups, to-go bags, and custom labels to create a connection with your customer.