When our client Pramod Produtturi from Masala Wok decided to open a strictly Indian food concept, we were excited for the opportunity to brand the new place. The restaurant would basically be the Chipotle of Indian food, so yeah our mouths were watering. Especially at the opportunity to work on restaurant website design.
The concept would be under the ownership of both Pramod, and his new partner, Rez. We worked with the pair to determine what needed to be done when and how, and we set out a plan to ensure that the restaurant would be open on time.
Coming up with a restaurant name is an exciting part of the process for budding restaurateurs. However, there’s an art to the naming process and it’s imperative to pick a moniker that is both unique and easy to remember. It should stand out in the minds of customers, but also have a feeling of familiarity.
With Tikka Shack, we created a name that nodded to what everyone knows to be Indian food – Tikka, but incorporated another descriptive word that indicates the casual, friendly nature of the restaurant – Shack. Paired together, the name flows off the tongue and works well in application.
Tikka Shack’s food was already amazing. We just showcased it in such a way that it would appear appealing in photos and really extend the look and feel of the brand throughout the restaurant website design, menu, advertising, social media, and more. When you open a restaurant, the food photos can and will be literally everywhere. We brought in props and backgrounds and professionally staged each dish before shooting the photos. We edited each photo and selected a slew of options to be used online and in marketing collateral. If you take a peek at the Tikka Shack website, you’ll see what a big difference professionally shot photos can make. In case you’re still not convinced, check out our blog post here to see why food photos matter.