With restaurant branding, we grab the ideas out of your head and slap them onto the chopping block, keeping the ingredients that work and complementing them with a plethora of new ideas to transform your restaurant concept to reality. We advise you on the details and create various materials that come together to create an atmosphere that lends itself to an unforgettable experience for your guests.
In the restaurant industry, it is imperative to create a brand that completely captivates each and every guest even before they walk through the door. Restaurants are heavily dependent on word of mouth advertising and having a constant buzz around town to keep patrons coming back time and time again. We utilize various advertising and social media outlets to make this happen, but it all relies on a solid, strong restaurant brand image. We have the recipe for success, and all we ask of you is to continue creating and serving up delicious dishes.
A well-designed logo depicts a professional, established, and well-designed restaurant. Your logo conveys a message to customers that speaks volumes about the quality of your food and the level of your customer service. Our team of restaurant branding experts is equipped with the restaurant industry insight and design skill necessary to provide you with a creative mark, meant to be the true representation of your restaurant’s vision. Paired with a color palette and tailored typographic design, your logo will become representative of your restaurant within your market. Our unique logo design process provides multiple logo formats, including a logo outline that gives you the details on font and color usage.
A good menu should convey your restaurant’s personality, be designed to achieve your restaurant’s underlying goals, and ultimately entice customers to place an order. There’s a psychology to menu design that dictates color, placement, and pricing. A well-designed menu will not only appeal aesthetically to your customers, but it might actually drive your average ticket up. Don’t throw everything but the kitchen sink at your menu, leave the design to the restaurant branding experts — us!
We will bring your brand to life throughout the interior and exterior of your restaurant by implementing eye-catching interior design, clear and creative options for wayfinding, effective counter communication, interior and exterior signage, and overall visual appearance. We will address every customer touchpoint along the way, so that the customers’ journey becomes an experience that imprints your brand in the minds of your customers. During the process, we will advise you on such details as tile selection, wall color and texture, flooring, furniture and fixtures, lighting, and other decor that will ultimately bring your restaurant brand to life within your space.
A vibrant and fresh website gives you the organized, clean, and solid web presence that you need to reach your customers and entice them to visit your restaurant. The new design will incorporate a polished, yet creative, twist, tying together your services with a unique, user-friendly design. Your custom-created website will be based on a WordPress platform which will empower you with the ability to manage and update your site yourself.
Professional, mouth-watering food photography will take your restaurant branding and marketing from average to awesome. Well-done food photography can help increase overall sales, bring in new customers, and expand the reach of your brand image. It’s imperative that your food photography be styled in a manner that enhances the food and aligns with your overall brand direction. Food photography has the ability to appeal to the consumers’ emotions, making them stop, look, and want to taste. Our team will take care of it all: props, food styling, food photography, and editing, delivering you a slew of irresistible images for multiple uses.
Good graphic design isn’t always easy to find. Our team of designers can take a project from a mere inkling of an idea and turn it into a full-fledged extension of your restaurant brand with a clear call to action and an aesthetic that’s impossible to ignore. Put our skills to work for your restaurant branding through menu design, promotional signage, and any other pieces you need to put in front of your guests. Good graphic design for your restaurant DOES matter!
When you’re launching whatever it is you’re launching, it’s important to introduce your brand to the world with the kind of gusto that will really get people hooked. Whether you’re selling a product, service, or experience, it’s imperative to have a carefully crafted, inventive launch marketing plan that identifies all of your possible opportunities to reach your target market. We then take it a step or two further to lay out an intentional strategy for turning browsers into buyers over an introductory period leading up to and immediately following your launch.
A successful marketing strategy will drive sales and build awareness in a way that’s seemingly effortless. We will develop an overarching strategy that combines all marketing goals into one comprehensive plan. We will analyze market research, identify opportunities, and craft a plan that shines a spotlight on your products or services, making them irresistible to potential buyers.
Increasingly, customers are researching restaurants on social media before making a reservation or dining decision. They are craving enticing images of delicious dishes, scoping out the scene to determine the dress code, and scrolling through content to create an opinion about your brand — all before even picking up a fork. Using your social media platforms to extend the reach of your brand is necessary, and not always super simple. Posting regularly is tough enough, but publishing posts that are on-brand and engaging is a feat for any restaurant owner. Our social media management packages are based on the foundations of creativity and consistency. We will develop and curate content that is relevant to your target market and representative of your brand. Our team of strategists will schedule, monitor, and manage your accounts to ensure proper performance and responsiveness to incoming comments and messages. Our goal is to grow awareness of your brand, as well as to increase followers on your social accounts. Monthly reports and quarterly performance reviews will provide you with important information about your impact on social media.
These days, customers are picking up their phones to check out restaurant reviews before deciding where to grab a bite or making a reservation. Raving reviews can bring people in the door, while negative reviews can be damaging to your bottom line. All comments must be addressed, positive or negative, and our team of copywriters and strategists are poised to craft the perfect response to each and every comment. Our team will keep an eye on your online platforms, respond quickly yet thoughtfully to comments, and keep your brand voice intact in every interaction.
Our multitalented team of graphic designers, strategists, and digital analysts will work to increase the exposure of your restaurant online through targeted online advertising. Our team will create ads that work to transition potential customers into paying guests through compelling, irresistible online ads that present your restaurant brand in a manner that won’t be missed. We provide geofencing, retargeting, reporting, and analysis, all with the goal of exposing your restaurant to turn online viewers into guests in line.
Employee apparel is an often-overlooked opportunity to expand the reach of your brand personality. Well-designed apparel has the ability to transform your team into an extension of your brand, maintaining the clean look and feel of a uniform, without the monotony. Keeping staff apparel in line with your brand image makes a huge impact on the customer’s perception of your brand, and we can outfit your team from head to toe.
These days, many restaurants are selling more than just great food. We know it all starts and ends in the kitchen, but once a restaurant brand has converted diners to raving fans, it’s time to send those fans out into the world wearing your logo and sporting your brand. Creating branded merchandise is so much more than sticking your logo on a hat or shirt or apron. Our team of strategists and graphic designers will come up with a unique and memorable way to position your brand on merchandise that will fly off your shelves and into the hands of your new brand ambassadors.
Whether you’re hosting a grand opening party at your restaurant, or you’re sampling your menu items at an off-site show, our team is equipped to plan your event to perfection. We will make sure that your culinary creations take center stage, while weaving your brand into every detail. We’ll keep your budget and goals in mind and create an experience that won’t be easily forgotten. Additionally, we’ll craft a plan for follow-up so that you can capitalize on any goodwill created while giving away freebies.
Restaurant Branding is exciting, but getting people to sit down to your plates is really what running a restaurant boils down to. Once your brand has been created or aligned, it’s time to generate interest that gets people in the door. Our services often overlap, and restaurant branding pairs perfectly with our Marketing services.
View our portfolio to see some of our past restaurant branding work.