Restaurant
Branding

WE DESIGN COOL RESTAURANT BRANDS THAT PEOPLE LIKE

At Nice Branding Agency, we build connective, impactful, bold restaurant brands that position businesses to conquer their market through creative ingenuity and deep strategic thinking.

Our process for building bold restaurant brands is one that is clear, intentional, and proven. We begin by working to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand. Once we’ve defined the personality of the concept, we develop all the items necessary to go to market, allowing the heart of the brand to influence each piece.

Restaurant merchandise and branding examples for Joe and Doe
Restaurant branding graphic work for Tikka by Nice Branding Agency

Anything that comes into contact with the consumer must be shaped by the defined essence of the brand. As your brand and brand support are developed by our team of experts, you’ll be asked to weigh in at key points to provide insight and feedback.

The restaurant branding packages we offer include precisely what’s necessary to build a restaurant brand. By enrolling in one of our offerings, we’ll guide the process so that unexpected expenses will be kept at a minimum and you’ll walk away with everything you need to position your restaurant for success.

Our creative approach to restaurant branding and messaging, coupled with our tried and true process allows our team of interdisciplinary creatives to produce bold, relevant restaurant brands that cannot be ignored, time and time again.

Verbal Identity Branding

If you are searching for the missing piece, congratulations, you’ve found it. Verbal Identity Branding is the most crucial step you can take to ensure the success of future branding and marketing efforts.

Verbal Identity Branding establishes a brand’s position in the market. Our process defines the verbal and visual positioning for your brand, and the established identity goes on to influence each and every marketing and creative initiative for your restaurant. This package is cornerstone to the development of your brand.

Our process begins by sitting down with you and key team members, either on-site or virtually, to fully discover who you are as a restaurant. We discuss your current and future goals, past and present marketing initiatives, historical data, and more.

We engage in internal research and deep, strategic thinking surrounding our findings from the Discovery Session.

Internally, we develop multiple statements that verbally articulate who you are as a brand, what you provide, and why it matters. Our creative team develops multiple visual direction options to depict what has been written verbally, providing you with both a verbal and visual direction for your brand.

Our team will present your positioning statement, brand story, brand attributes, descriptive paragraph, and visual direction options. You will select one brand direction to move forward with, and we will make up to two rounds of revisions to your chosen selection.

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Restaurant and Menu Design for New Branding Development
Food Photography for Restaurant Branding and Menu Design

The Elite Restaurant Branding Package

We didn’t name it Elite for no reason.

The Elite Restaurant Branding Package provides restaurant owners with the necessary elements to attract customers and influence perceptions. We will start with positioning, a brand story, brand attributes, and visual direction options.

Then, we’ll create a logo design, menu and menu board design. Based on your newly created brand, our team will design a cup, a t-shirt for staff, and a to-go bag. This will equip you with essential materials that are on brand.

We will also consult with you on which restaurant materials will best support your brand, such as window graphics, business stationery, take out cups, bags, staff attire, and more. Once deliverables have been determined, our team will deliver a list of items with scope and budget for consideration to development.

Additionally, our team will set up your social media platforms, providing you with branded content and compelling visuals to stand out on various channels.

Our team of experts in website design, development and engineering will then build a brand-aligned custom website solution that includes a home page and up to eight additional pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.

Your website will be hosted on our privately managed website infrastructure that includes our own servers, multiple firewalls, extra security software, in-house system administrator, webmaster and dedicated support team. We are accountable to make sure everything works, is protected and that you get the kind of support that matters. This is business-class managed services and it comes with a complimentary hour of support every month.

Leverage our services for Directory Management for Restaurants, Search Engine Optimization (SEO), Blogging, Social Media Packs, Google Ads Management, Social Media Advertising and more to effectively compete and dominate your competition online!

When you have the means to do it all, this is, by far, the best way to get it done.

Please inquire for pricing.

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Greenology restaurant branding and design from a Nashville marketing company
Restaurant Branding packages graphic for brand development

The Prime Restaurant Branding Package

This package equips you with the most crucial elements needed to build your restaurant brand.

You’ll get a mood board, a restaurant logo, a business card, brand colors and fonts, supporting brand icons, and a website.

First, we’ll work with you to obtain pertinent information from you about your restaurant. Then, we’ll engage in our own strategy and research to determine two directions for your brand.

Our team of restaurant branding experts will create two options for your brand, each delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your brand.

Your bold new restaurant brand will convey professionalism from the start and set you up to conquer your market.

Once your brand direction is established and your basic branding elements are in place, our team of experts in website design, development and engineering will then build a brand-aligned custom website solution that includes a home page and up to eight additional pages. It will include an online restaurant menu and functionality for online ordering, booking reservations, order ahead and order for later, promotions and coupon deals.

Your website will be hosted on our privately managed website infrastructure that includes our own servers, multiple firewalls, extra security software, in-house system administrator, webmaster and dedicated support team. We are accountable to make sure everything works, is protected and that you get the kind of support that matters. This is business-class managed services and it comes with a complimentary hour of support every month.

Leverage our services for Directory Management for Restaurants, Search Engine Optimization (SEO), Blogging, Social Media Packs, Google Ads Management, Social Media Advertising and more to effectively compete and dominate your competition online!

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Restaurant Branding for Nashville's Howdy Hot Chicken Branding Mood Board
Restaurant Branding - Howdy Hot Chicken Background

The Essential Branding Package for Restaurants

Our restaurant branding team will create two options for your brand, delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your restaurant’s brand.

Sequentially, our website design team will build a restaurant website that will include integrations to key restaurant operations. The site will be designed and developed with scalability in mind, enabling your online presence to grow as your restaurant concept grows.

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Restaurant Branding Design for Nashville's Hogwood BBQ
Hogwood branding background graphic for Restaurant Brand

Other Services

Web Design

Our professional Nashville website design team has the expertise to build high-end websites that have a mobile responsive design, a firm online brand, and an interactive web design strategy. Nice Branding has designed thousands of websites and manages over 600 client brands today. Trust us: We have the experience and resources!

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Name Development

Our team takes a strategic approach to creating compelling business and restaurant names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.

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Branded Promo Products

Nice brands deserve to be shown off on nice products. Extend the reach of your brand and generate interest in your business with uniquely curated and expertly designed branded products. Products are selected and designed with the brand in mind.

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Professional Designed Social Media Posts

Your strategy on social media should prioritize building your brand through consistently-published, professionally-designed, on-brand social media posts. Explore how we assist our clients on social from a visual and verbal perspective through content creation and management.

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