The purveyors at Curio Coffee Roasters in Nashville approached Nice Branding Agency with the need for a custom coffee shop logo. They were depending on this logo design project to equip their company to grow beyond a corporate coffee service into a brand that would resonate with coffee connoisseurs.
We wanted to really delve into the meaning behind the name and the overall vision for the company that the owners had cast as they were starting their coffee business. The idea was that there’s an element of curiosity around coffee that’s been sourced from around the globe.
Curio Coffee is all about developing curiosity within people. According to the team at Curio Coffee, curiosity is what drives the world to understand and create new experiences to further better themselves.
In fact, it’s curiosity that brought Curio Coffee owners David & Alex together as partners to explore the different capacities within the specialty coffee culture. They are committed to ensuring that people can experience the best possible cup of coffee during their busy day.
Their passion lies in helping people explore the flavor complexities of the glorious bean and grow in appreciation of the craft. Additionally, Curio is all about collaboration and bringing together the fast growing world of coffee.
Our clients wanted a logo that would be easily recognizable (shouldn’t they all be?) and one that would make viewers curious about the company, wanting to investigate to learn more. Our team took on the challenge, and started by creating two mood boards with logos, colors, and fonts to develop options for the brand’s identity.
Design Direction Brainstorm
Upon consideration of the information provided in the brief, our conversations with our client, and the research we conducted about the coffee market, we started strategizing to create two visual concepts for the brand.
The first visual direction would be founded on the curiosity surrounding the brand. The direction would implement imagery that would pique people’s interest, and nod to the collaboration it takes to bring the bean to consumers.
The second direction would be a bold, modern aesthetic that draws inspiration from the simplicity, yet boldness of a cup of coffee. The visuals would include sans serif fonts set against floods of black or white and offset by a sophisticated gold.