5 Transformative Website Redesigns with Before & After
It’s no secret: a user-friendly, responsive website is critical for businesses in this century. Your website is often one of the first interactions customers will have with your business and a well-designed website will help with your search engine ranking. Be honest: Is it time for a website redesign? Whenever a new client begins working with Nice Branding Agency, one of the first places we go to learn about who they are, what they do, and what sets them apart from the competition, is their website. We often discover that there is a lot of room for improvement on the website—and that’s OK. We are, after all, branding experts. It’s our job and our pleasure to build bold brands that are reflected in every single customer touchpoint, from marketing collateral to social media to websites, and everything in between. Make no mistake, your website can make or break your relationship with customers. Remember, first impressions are everything. Your website should be an extension of your brand. It should reflect the brand’s visual direction, including the logo, fonts, icons, and colors. It should also incorporate your brand’s key messaging, including your persuasive paragraph, brand attributes, positioning statement, and so on. Without these elements, you’re wasting a valuable opportunity to strengthen your brand, connect with your target audience, and leave a lasting impact. Once the brand identity is firmly established, we can begin designing and developing a website. There are several key components to a successful website, the first and arguably the most important is that it is mobile friendly. Roughly 50 percent of Internet usage occurs on a mobile device. So, if your site isn’t responsive, you’re alienating half of your audience. Additionally, user-friendly navigation, compelling header copy, keyword-rich content, clear CTAs, a well-organized footer menu, landing pages, and SEO are all crucial for driving qualified website traffic and earning repeat visitors who take action on the site. With these objectives in mind, our team completely transforms outdated, maze-like websites into clean, responsive, and professionally branded websites that produce desirable results and that our clients are proud to show off. Does your business desperately need a new website? Scroll to witness the total transformation of several client websites that our Nashville website company has designed and developed.