Email Marketing Platforms Comparison

Voted #1 Best Branding Agency in Nashville, Brentwood & Franklin TN

Written by: Nice Branding Agency

Categories: Other Tips

Published On: 8.4.2017

There are countless email marketing platforms to choose from in the wonderful world of marketing. We're pretty positive that if you're following along, you already see the value in email marketing, but how do you decide which email marketing platform is right for your business? You’ve started to build your email marketing list because you've already read our blog on building your email marketing list, and now it’s time to start rolling out the email marketing campaigns.   We totally get it—choosing an email marketing platform might not be at the top of your priority list for today, but hey, you can’t just send out emails from your personal email account. Picking a email marketing platform can be a bit confusing since all the big players seem to be similar, but don’t let that stop you from reaching all of your email marketing goals. Below we’re breaking down three email marketing platforms that we know and love. We’re sure this guide will come in handy as you’re deciding which email marketing platform is best for you. Side note: If you’d rather leave this whole thing to the pros, you can stop skimming right here and give us a call. Your gal pals at Nice Branding Agency are ready and willing to tackle your entire email marketing process right down to getting you signed up for an email marketing platform, building your list, designing your emails and sending them out.

Email Marketing Platforms No. 1: Emma

We’re giving our first shout-out to fellow Nashville-based company, Emma. With Emma, you can rest easy knowing that you’re using a best-in-class email marketing platform that suits the needs of organizations of all sizes. This platform offers a variety of features, including a drag-and-drop editor, customizable templates, strategic integrations (think Salesforce and SurveyMonkey), analytics, and more. These powerful tools allow you to create engaging content, monitor your analytics, optimize emails, and measure results. Having all of this data at your fingertips makes tweaking your marketing strategy easy peasy. Depending on what type of organization you’re running, the fine folks at Emma offer tailored editions of their platform and segmented pricing to meet your budget. That’s a perk we definitely can’t overlook! And, not to name drop, but Emma powers the emails of well-known brands across the nation. Habitat for Humanity, The Escape Game, Tito’s Vodka, and Texas Christian University have all turned to Emma as their email marketing platform of record.

Email Marketing Platforms No. 2: MailChimp

Okay, we have to brag on our friends at MailChimp. They are the world’s largest marketing automation platform with 15 million customers. More than a BILLION emails are sent through the platform every day. Call us crazy, but to send one billion emails in one day, you’ve gotta be pretty amazing at what you do. And we think MailChimp is nailing it. From small e-commerce shops to Fortune 500 companies, MailChimp’s cloud-based platform does more than provide a method for simply sending emails. The company seeks to actually partner with brands to help them engage their customers and grow their businesses. MailChimp makes it easy to welcome, re-engage, and follow up with the people who matter to YOU through incredible tools within the platform. Not only can you send targeted emails, you can also connect your store with e-commerce integrations. You have the option to follow up with customers to recover their shopping cart on your e-commerce site. Here’s one scenario: Your customer adds a product to their online shopping cart but never takes the last step to check out. Is it totally a lost cause? Not with MailChimp. Their prebuilt marketing automation will trigger an email to the customer reminding them to finish checking out. That’s a total win in our book (and for your checkbook)! A couple of other features that we’re obsessed with? The ability to access advanced analytics anywhere, anytime, thanks to a comprehensive suite of mobile apps that allow you to utilize MailChimp’s tools wherever you are. Whether you need to analyze a report while you’re shopping or need to send an email campaign while you’re at the airport, MailChimp can always be used on the go. MailChimp, us girls at Nice Branding think you’re pretty great. Plus, seeing that sweaty monkey hand before hitting send always gets us LOL-ing (and thanks for giving our emails a second round of proofreading).

Email Marketing Platforms No. 3: Constant Contact

Let’s dive into another email marketing platform, Constant Contact. The name alone indicates that this tool can make your business shine bright. Constant. Contact. Contact your customers constantly. Sounds pretty good, right? Personalized, easy-to-use automation makes it easy to communicate with customers and new email leads, which can save you time and help drive your business goals. That’s what we like to see! And to top it off, Constant Contact has an editor that allows you to customize your email template to bring your brand to life. Now, let us customize your email, and we’ll REALLY bring your brand to life … Constant Contact’s basic plan offers pretty standard features that you will see in other email marketing platforms. If you decide to get fancy and upgrade to the “Email PLUS” option, you can launch surveys, collect donations, offer coupons to your customers, and a few other features that get us really jazzed up.

Do you have a favorite email marketing platform?

Be sure to let us know in the comments!

If you’re ready to launch your email marketing campaigns with the help of Nice Girls, then contact us today. We’ll tell you which email marketing platform ranks #1 in our hearts and how it, paired with our digital marketing expertise, can generate results for your business starting now.