Email Marketing: Three Ways to Build Your Email Marketing List
Some of you may be swamped with spam and seriously questioning the validity of email marketing as an effective tool. We see most of you flocking to social media, and we even notice that some of you are dipping a toe into text message marketing to reach your target market. If you’ve been wondering what text message marketing looks like compared to email marketing, check out our quick comparison here. You may be surprised at some of our insights. There are even platforms that allow you to send push notifications to your customers. The means of contact are becoming endless! Now, that’s all well and good, but don’t disregard the power of the inbox. Email marketing is alive and well. In fact, McKinsey & Company conducted a study that uncovered the fact that, “Email is a staggering 40 times more effective at acquiring customers than Facebook and Twitter combined.” GetResponse’s 2016 State of Email pointed out that, “For every $1 invested, email marketing generates an average return of $38.” OK, so now that we’ve established that email marketing campaigns do in fact drive business, we bet you’re brainstorming your next subject line as we speak. Or write. Or whatever. You might want to pump the brakes, to make sure you’re not putting the cart before the horse. Before you start firing off promotional emails, it’s important that you have a solid, clean, organized email list. Go ahead and login to your Mailchimp or Constant Contact or Emma account — it’s OK, we’ll wait — and check to see how many subscribers you have. Underwhelmed? Yeah, it’s OK. We’ve outlined a few simple ways to build your email marketing list below. You can start by subscribing to our list, so you can make certain that you get little tips and tidbits like this one, direct to your inbox.