The Parallon Technology Solutions Corporate Rebrand

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Written by: Nice Branding Agency

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Nice Branding Agency was retained by the former Parallon Technology Solutions to head up a corporate rebrand for the organization, creating their new corporate identity, “CereCore”.

About CereCore

CereCore, formerly Parallon Technology Solutions (PTS), provides EHR implementations, IT help desk, application support, IT managed services, hosting, technical staffing, and strategic IT consulting services to hospitals, outpatient facilities, and large physician groups nationwide. With a team of over 450 clinical, financial, and technical professionals, CereCore has implemented EHR systems in more than 300 facilities. CereCore also offers staffing and remote support services for all major EHR acute and ambulatory platforms as well as their ancillary applications.

The organization delivers high-quality, cost-effective information technology services to hospitals or health systems.

The solutions delivered by CereCore have a direct benefit to the organization and the patient, including improved outcomes and better quality of care.

Parallon Technology Solutions was formed in 2001 as a shared service business within a large hospital operator. The organization focuses solely on helping healthcare organizations align business and IT strategies to improve processes and patient care. Now CereCore, it is still a private company which is a wholly owned subsidiary of Hospital Corporation of America (HCA).

Reasons for the Corporate Rebrand

Parallon Technology Solutions was established as a part of Parallon Business Solutions. The Parallon organization as a whole is owned by Nashville-based healthcare operator, Hospital Corporation of America (HCA). PTS and Parallon have since separated, however they shared the word Parallon in their names, and their visual identities lacked distinction from one another up until the rebrand.

The similarities between the look and feel of the two organizations caused confusion for both the consumer and internal-facing initiatives.

The corporate rebrand not only distinguished Parallon Technology Solutions, now CereCore, from its former parent company, but the process also allowed Nice Branding Agency to develop an identity for the organization that is more aligned with the firm’s mission, values, and characteristics.

About The Project

Nice Branding Agency executed a corporate rebrand that started with foundational branding and included the renaming of the organization, the design of a new visual identity, a strengthened brand narrative, a redesigned website, a plethora of marketing templates, and positioning and messaging that better communicates the company’s characteristics and values.

About Nice Branding Agency

Nice Branding Agency is a creative agency headquartered in Franklin, Tennessee. With over a decade of experience, the agency offers a variety of branding and marketing services to organizations throughout the country that are uniquely tailored to transform businesses.

Nice Branding Agency specializes in building cohesive, relevant brands through the combination of high-level strategy, powerfully crafted creative, and associated narratives. The team is dedicated to digging deep to build brands by identifying connection points that deliver value to people and the world. This commitment allows Nice Branding Agency to push the boundaries of creativity and content for both established and growing companies.