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Branding

Branding

Nice Branding Agency believes that when you have a cohesive brand in place, your customers or clients will experience a magic that they can't quite pinpoint. This is the effect of well-done branding, and yes, it really does make a difference.

Logo Development

A well-designed logo allows a business to appear professional and polished to clients and potential customers. Our team of branding experts can create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. Our logo design process delivers multiple logo formats along with a logo outline, providing details on font and color usage.

Brand Evaluation

We will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.

Visual Identity

Determining a visual direction before setting out to create a brand is a wise investment. It allows us to create a clear roadmap to guide your branding adventure, and it offers us the invaluable opportunity to ensure that the brand we create is a brand that you feel aligns with your business goals. Our team will curate various patterns, photos, colors, and fonts to create a distinct visual direction. This direction will serve as a starting point for developing your brand image and personality, and will act as a guideline for the creation of future brand assets. Practically speaking, we will create multiple options for the visual direction of your brand. You will select one of the options, and all branding work will follow the lead of that direction.

Name Development

The objective of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand. Your name needs to stand out among competitors and appropriately encompass your network’s target audience, brand message, and vision. Using our expert experience and various naming principles, we carefully guide you through the naming process until a compelling and creative name sticks.

Brand Voice

Your brand voice dictates the tone, adjectives used, and grammatical style of your communication. Just as a person has tendencies within their voice, a brand has a voice, and everything that is communicated should be dictated by this style. Determining brand voice isn’t easy, and this task is often simpler to tackle from outside the walls of your company.

Brand Management

If you’ve seen the look and feel of your brand assets and marketing materials change drastically from one year to the next for no obvious or strategic reason, it may be possible that your brand is not being managed well. By overseeing your marketing, we are able to ensure that your brand remains within the guidelines set out in the branding exercise, and that changes are made strategically when necessary. A cohesive brand lends itself to a more professional image, ultimately aiding in business growth.

Environmental Branding

We will bring your brand to life within the walls of your business through interior design, wayfinding, communication, signage, and overall visual appearance. By weaving your brand throughout your space, we will create cohesion throughout the environment that puts your brand on display to visitors, thus enhancing brand awareness. We advise you on the details, providing ideas and concepts that, when carried out, come together to create an atmosphere that lends itself to a deeper connection with your customers. This includes ideas, strategies, a visual presentation, and development of graphic design elements contained in the environment.

 

Our services often overlap, and we might be able to best serve you when we can work with you across multiple service categories. Be sure to explore all of our service pages to see how we can help grow your business.

Nice Services

Branding

A brand is bigger than a logo or color scheme. It’s the combination of the look, the position, the message, and the culture of your company. We recommend starting here.

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Marketing

To move your offerings from concept to customer, we create and implement marketing strategies that include innovative campaigns that are based on proven results.

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Web Design

We don’t just make websites. We make really cool websites that are simple to navigate, super easy to find, and that meet the specific needs and objectives of YOUR company.

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Social Media

Building a following and boosting engagement on social media requires a carefully crafted plan, carried out consistently and relentlessly, backed by reporting and analyzation.

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Logo Development

The logo is the single-most important mark in your visual identity, so yeah it’s pretty dang important. After all, the logo is the heart and soul of your brand and you've got to love it.

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Graphic Design

Your visual identity is made up of everything that anyone can see that relates to your business. Strong design displays an attractive, professional company image that clearly conveys your message.

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