Business Branding Project Kickoff
We started the business branding project by on-boarding Acoustical Services, Inc as a client of Nice Branding Agency. Our on-boarding process includes the provision of a few Nice client forms, as well as the payment of a deposit to get the party started.
In order to download all of the important information from Acoustical Services, we sent them a creative brief that included questions about both the logo and the website.
The questionnaire noted that Acoustical Services is in the business of installing acoustical ceilings, and that their primary target is contractors. Additionally, we found through the brief that the client was hoping that the new logo would convey professionalism and accuracy.
Logo Design Direction Brainstorm
The brief was reviewed by our design lead and a brainstorm was held by our team to curate viable concepts that could be developed into brand marks for the business. The team came together to sketch some ideas, and ultimately those ideas were brought to our Director of Design and Creative Director for selection.
These concepts included the use of sound waves, the incorporation of tiles to indicate acoustical panels, as well as options that focused on an acronym for the name of the business.