Restauranter Lesley Harb approached us to rebrand one of her locations and to manage restaurant marketing for the new concept.
Lesley currently operated several lunch restaurants in the Tampa Bay area, and was struggling with one of the restaurants. Due to the location of the suffering store, she decided that the location would lend itself better to a dinner concept, and she set about creating a mouthwatering menu of home cooked entrees, locally sourced sides, and refreshing drinks to serve at her new spot. Plated Modern Kitchen was the area’s answer to freshly prepared, quickly served meals and we were stoked to be a part of the new concept.
Restaurant Marketing Plan
We started out by creating a restaurant marketing plan that identified all possible outlets for marketing and advertising. We addressed the existing customers from the previous concept with targeted email marketing, and we sought to draw in new customers with social ads that drove traffic to a landing page and an email collect.
We then devised a strategy that included a multi-pronged and comprehensive approach. The client decided to move forward with the email marketing and social advertising components, that we used to deploy a series of opening campaign promotions. The promotions were strategic in nature and focused on bringing in new diners, and encouraging repeat business. We were also focused on bringing in large parties of people, so we included targeted ads that sought to entice families and groups of friends.