Our Work For Canyon Vista Medical Center
In-house marketing team relies on Nashville Branding Agency After more than three years working with parent company, RCCH Health, Nice Branding Agency has been retained by Canyon Vista Medical Center (CVMC) as the hospital’s agency of record. “I am ecstatic to have partnered with Nice Branding,” Stefanie Peterson, Marketing Director of Canyon Vista Medical Center, said. “They are creative geniuses that keep my marketing materials looking fresh. The team at Nice Branding acts more as an extension of my marketing department, contributing ideas and collaborating to have the best outcomes. Since I’ve begun working with Nice, I have more time to manage and strategize knowing that Nice is getting the job done well the first time.” Founded in 1963 as as Western Baptist Osteopathic Hospital, Canyon Vista Medical Center has grown to serve a population of more than 131,000 people in Sierra Vista, Ft. Huachuca, and Cochise Counties of the San Pedro River Valley in southeastern Arizona. According to the hospital’s website, CVMC boasts a state-of-the-art facility, including a 100-bed, Joint Commission accredited, Level III trauma facility, the Arizona Cardiac Receiving Center, and a full-service laboratory that performs 375,000 tests annually. Canyon Vista Medical Center has a wide-reaching reputation for providing quality care. “The care given [at CVMC] exceeded my expectations,” said Bill Katzel after he brought his wife, Celia, to CVMC in an emergency situation. His 42 years of experience in the medical field and fondness for the familiar hospitals in Tucson made him reluctant to bring his high school sweetheart to an unfamiliar hospital. After experiencing the care at CVMC, though, he said he would move to Sierra Vista due to the medical care his wife received from CVMC. Licensed by Medicare, the State of Arizona, and accredited by the Joint Commission on Accreditation of Healthcare Organizations, Canyon Vista Medical Center sets the standard for excellence in health care in southeastern Arizona. CVMC is an American College of Radiology Accredited Facility, awarded as a Pink Ribbon Facility recognized for excellence in breast health, and recognized as a 2014 Top Performer on key quality measures for heart attack, heart failure, pneumonia, surgical care, VTE, and perinatal care. Canyon Vista Medical Center employs 62 active, 60 courtesy, and 14 advanced practice professionals who see more than 7,600 annual patient visits, 28,000 annual emergency room visits, and the births of 1,000 new citizens each year. CVMC is committed to ensuring compassionate care, while remaining on the cutting edge of medical advancement. All Canyon Vista Medical Center physicians and medical professionals share the common goal to treat patients like family, providing the peace of mind that comes from receiving extraordinary care close to home. Previous collaboration between Nice Branding Agency and CVMC parent company RCCH Health included Branding, Website Design and Development, Recruiting Website Design and Development, Presentation Design, Creative Direction, and Video Development. Nice Branding Agency will work on a variety of ongoing projects for CVMC, including the design and implementation of print ads, social ads, social graphics, website graphics, rack cards, brochures, and more. “We are thrilled at the opportunity to support CVMC in their marketing efforts,” said Amy Dennis, Creative Director at Nice Branding Agency. “Pairing up with an in-house marketing director to support their daily needs through graphic design, creative strategy, and content development is a win-win for both companies.” The agency’s familiarity with the RCCH Health network and with CVMC equips Nice Branding with the resources necessary to create and implement effective branding and marketing for the hospital. The focus on accessible, quality care with an emphasis on people-focused, experience-driven branding and marketing makes CVMC an ideal client for Nice Branding Agency.