Insurance Company Branding Project Kickoff
Our team was hired by Alltrust Insurance and charged with creating a new brand for the company that better represented the already robust culture of the firm. They’d been rebranded before and had never been able to capture their unique take on employee benefits. You see, the previous agencies that had worked on the company failed to start with Foundational Branding. Therefore, the resulting brand image was not a true representation of the company.
We started with Foundational Branding, which is where every successful rebrand or branding project should begin. There’s no way to properly create brand assets without first assessing positioning and visual direction.
Nice Branding Agency kicks off Foundational Branding with a discovery session designed to uncover exactly who the company is and why it exists. Additionally, during this session, we work to better understand the target market, the company’s goals, the employees’ perception of the company, key differentiators, challenges, and opportunities.