CMA EDU is a career development program for ambitious college students who have demonstrated a drive to succeed in the music industry. Backed by the Country Music Association, the program utilized our branding services to promote its coveted mentorships and real-world music industry opportunities that empower students to step into their careers with confidence.
Prior to 2020, CMA EDU membership was limited to certain participating universities. When the organization decided to open up its membership to students across the country, they needed a connective brand, which required a rebrand. And so, they came to the experts at Nice Branding Agency.
Our goal was to help define CMA EDU’s brand identity—visual direction, brand attributes, positioning statement, and persuasive paragraph—in order to help the organization better educate and connect with student leaders, mentors, and alumni. We needed to clearly communicate the program changes and emphasize the benefits of membership in a way that would appeal to the target audience.
Before we dive into the branding project, it’s important to note that our work for CMA EDU does not perfectly align with any one standard Nice Branding Agency services package. Instead, it contains many larger, impactful services that make up our packages. It serves as a great reminder that while our standard packages are a great starting point, they can be customized to suit the unique needs of your business.
Research + Discovery | Foundational Branding Services
Our discovery phase is an essential part of our branding services. It’s when we learn about the organization’s goals, differentiators, and target audience.
During our initial conversations with CMA EDU, we learned all about the organization, its network of music industry connections, and the student leaders it serves. We got a better understanding of the shift in program structure, the membership expansion, and their goals for the new brand.
This information would serve as a guide for developing the key messaging and visual direction as part of our Foundational Branding process.