Tips + Tricks for WordPress SEO Optimization
Website design company Franklin, Nice Branding Agency, often explains WordPress website SEO: three little letters have business owners all up in arms. And for good reason. SEO, or Search Engine Optimization, is the practice of working to have your website appear toward the top of the search results online. All major search engines show local listings, web pages, and other content as a result of a search. What shows up on page one, and closest to the top of that page, are the results that the search engine deems most aligned with your search terms. So, how do you get the search engines to deem your content most in line with the search? That, my friends, is where Search Engine Optimization comes in. As our website design company Franklin mentioned in our blog post about having a site that’s SEO friendly vs. SEO optimized, you’ve first got to set in place a structure that is easy for the search engines to crawl and digest. Then, you’ve got to work to optimize the content on your website for the search terms, or keywords, that you want to match.
Why Is It Important?Your marketing mix should include various outlets aimed at reaching your targets. WordPress website SEO is just one of those outlets. However, it doesn’t require an investment in paid media placement. Unlike SEM (search engine marketing), the only cost associated with SEO is the cost required to build and optimize the content. According to WordStream:
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.I mean, just think about it. If you’re selling pink doodads with ruffles, imagine the power of capturing the attention of people who are searching for … you guessed it. Pink doodads with ruffles. This has powerful implications for your marketing budget. Of course, other paid avenues must also be utilized. But being able to target content around search terms that match your offerings is mindblowing, don’t ya think?! So how is this power harnessed?