Pump Up the Reviews: Getting Google Reviews Has Never Been So Important
Let’s face it. The way people make purchase decisions has changed. Word-of-mouth campaigns used to be a common marketing tactic, but today, people are turning to online reviews to influence their decision-making process. As a result of this consumer shift, getting Google reviews is more important than ever. If your business has five-star reviews, it immediately gives you street cred with customers, and it can really transition a browser to a buyer with little to no effort on the part of your sales team. On the flip side, negative reviews can put you at odds with potential customers, even if what the reviewer states isn't the whole truth and nothing but the truth. In addition to influencing customers’ purchase decisions, Google reviews work wonders for search engine optimization (SEO). Say hello to an improved ranking if you can pump up those reviews! This Search Engine Watch article uncovers the fact that “high-quality, positive reviews” can increase your business’ visibility on Google. Does that mean what you think it means? Absolutely. Positive reviews can help improve your ranking with the search engines. That’s like, practically free SEO work. And to top it off, studies show that seven out of ten customers are willing to leave a review if asked to by the business. After reading those three last sentences, your gears should be turning — but what is the best way to ask a customer for a review? Fear not. If you keep up with Nice Branding Agency Blog, you already know that we’re about to share some solid nuggets with you. Here are the five steps you need to take to get reviews from your super-satisfied customers. And just one teeny tiny disclaimer before we dive in. You need an email marketing list for this Google review strategy to work. More on that later.
STEP ONE | Getting Google ReviewsBe reviewable. Provide the kind of service that someone would want to review. This one goes without saying, sort of, but we thought we would just give you a gentle reminder. No marketing strategies in the world can help your business if your service is less than stellar or if your product isn’t worthy of five stars.
STEP TWO | Getting Google ReviewsStay in touch. Follow up with clients promptly ask for a review. Keep in mind that asking too early means that the customer may not have had a chance to experience your awesomeness fully. And asking too late means that the initial shock and awe of your awesomeness may have worn off. So, time your request carefully, my friend. Many times a customer will provide accolades on their own through direct conversation or via an email to your team. Take that opportunity to thank them and kindly ask if they wouldn’t mind leaving a review online.
STEP THREE | Getting Google ReviewsMake it easy. When asking for a review from a client, make it as easy as possible for the person to figure out where to leave the review. Linking them to this page is key. Here’s how to find the Google review link for your business:
- Google your business name.
- On the right-hand side, click “Write a Review.”
- A screen will pop up, prompting you to leave a review.
- Grab the URL from the top of your browser.
- It may be beneficial to shorten this URL with a site like bitly.
- Add the URL to your website and include your social media posts.