Design Terminology: A Guide to File Types
Design terminology can be very confusing, maybe even completely overwhelming, to those who aren’t working within the design industry. There are so many different file types, especially when it comes to photos and logos, and the design terminology used is typically unfamiliar to those in corporate America. Despite the fact that you have no clue which file should be submitted to who for what, having a basic understanding of file types is important. Using the right file format can make all the difference in product quality and time efficiency. Never fear, Nice Branding Agency is here to break it down. You no longer have to feel confused — you can actually know what the heck a vector file is the next time you are asked — and we give you full permission to save this little blog post in your back pocket for future reference. First thing to understand is the big picture. There are two very different categories of file types — raster and vector. Within each, there are multiple file types, but you can keep the two categories straight by thinking about it like this. Raster is typically a photo made up of a bunch of tiny little dots built on a grid. Vector is typically a graphic made up of lines and shapes based on a mathematical formula. Let’s look a little deeper into the difference of the two design terms.