Your Brand As Your Partner
You might have a business partner. Or you might have employees on your team that you work with as partners on a project or on the business overall. But, have you ever considered that your brand can also be your partner? In fact, we would argue that your brand plays a larger role than all of the members on your team together. And we aren’t saying that your team members don’t matter. It’s actually the opposite. Your team members and business partners are the people who execute the brand. But in order for them to do their jobs well, and to connect with customers, they’ve got to have a brand to align with. You see, the brand is not just the logo. Your brand isn’t your color palette or font set. Instead, your brand is the foundation that informs who you are and how you want to be perceived. Your brand is your positioning statement, attributes, and your overall visual direction. Once you have these foundational branding elements in place, your team can live them out, consistently connecting people with your company; just as one person connects with another. So, how is your brand your partner, exactly?