Before we began to create plumbing logo concepts for Stuart’s Plumbing, we sought to better understand our client and their challenges and opportunities. We sent a creative questionnaire to the client to obtain details from them about their vision for the project. The information supplied in the client brief provides us with a clear picture of what the client is looking for, and what their goals are for the project. After our team reviewed the information in the questionnaire, we reached out to have any remaining questions answered, and then got to work.
Our business branding project began with an internal meeting. Here, we gathered project managers, designers, copywriters, and strategists to review the goals of the project. Together, we made sure we were are all on the same page regarding the client’s goals for the project before the mice started clicking.
Plumbing Logo Design Brainstorm
The first step in our business branding projects is a design direction meeting to brainstorm logo concepts. For Stuart’s Plumbing, our design team determined that we wanted to create a logo with a strong icon that could be utilized throughout the brand. Additionally, we determined that we would incorporate elements recognizable to the plumbing trade, but in a manner that was somewhat playful and bold, yet not overly literal. Concepts for the plumbing logo were sketched to demonstrate how this could come to life.