When Josh Leibowitz approached us about doing restaurant logo design and branding for his brand new vegan cafe in Newport Beach, California, we were stoked for the opportunity. Josh was a business owner who had his ducks in a row and understood the value of an impactful and professionally developed brand.
Let’s put it this way, we were feeling the vibes.
As many small business owners are, Josh was on a tight budget for the initial launch, so we worked with him to determine which pieces would be the most crucial to get right from the start. We determined that we would create a logo, takeout menu, food labels, and some killer window paper that he could use during his construction phase to create a buzz.
Restaurant Logo Design
The restaurant logo design created for Vibe Organic Kitchen & Juice was inspired by modern design, but amped up with the inclusion of an iconic triangle symbol for the V. The V currently lives on labels, social profiles, and in real life as a hand symbol that the Vibe team throws up here and there. The mark was created to be able to exist in its primary format — horizontally, or stacked in a square. And of course, the goal for the triangle V is for it to be able to represent the brand as a stand-alone logo icon.
The Vibe menu is chock full of vegan, vegetarian and gluten-free options for health-nuts and foodies, alike. We wanted to showcase all of the offerings on a menu that could be easily printed either in-house or locally, so we created a clean, modern menu sized to 11 x 8.5. The idea was that a new restaurant is likely to need to rework and revise menu items after launch, so to keep menu costs down, in-house printing was key.