Pet Retail Marketing Systems
When we came aboard, we started with Foundational Branding to get a grip on positioning, brand attributes, and visual direction.
As the marketing agency partner for Petsense, we work on a myriad of projects across the brand. However, to support ongoing marketing efforts while protecting and growing the pet retail brand, we apply a systematic approach to strategy and design.
We work alongside internal marketing directors to move the needle by strategically and consistently deploying brand support across marketing channels to drive awareness and sales.
Brand support is more than graphic design. Effective brand support requires attention to branding best practices, marketing strategy, graphic design, copywriting, and marketing operations. We are meticulous about both design details and deadlines. And our creative prowess, paired with a process that ensures consistent results, is a winning combo for our clients.
Some of our ongoing brand support for Petsense includes a circular marketing system, a community marketing toolkit, and a sales toolkit.
Circular Marketing System
Creating and deploying a sales flyer is a significant undertaking for a retailer. While the internal marketing department works to finalize offer details, the creative team is responsible for assembling the information into a brand-aligned and compelling design.
We agree that getting messaging into the mailboxes of customers and potential customers is still a relevant endeavor. However, our recommendation is to take a strategic and efficient approach to ensure that the message is received. Thus, we implement the sales flyer graphics into digital assets to enhance reach and conversions.
For Petsense, the circular marketing system includes a sales flyer that goes out via snail mail. The advertisement is supported with corresponding emails, social posts, social ads, and website graphics.
Sales Flyer Design
Petsense reaches its network of community-based, local customers with a sales flyer touting top products and deals. The sales flyer, or circular, is dropped on doorsteps to compete with a mountain of other mail.
Our challenge has been to create a circular design that stands out in the stack while conveying key messaging and offers in a manner that makes people want to shop the deals.
As a branding agency, conversion isn’t our only goal.
We also build the brand through every customer touchpoint, including traditional advertising channels. The circular design for Petsense puts the brand on display through bold floods of brand colors, imagery that shows people connecting with their pets, and fonts that introduce an approachable, community feel.
Messaging is light and fun to align with the staff’s friendly nature and the neighborly brand personality.
The development of a sales flyer requires design layout expertise and an eye for branding. Since it’s a printed piece, project management surrounding deadlines is especially crucial. Finally, creating a consistent campaign from an anchor asset like a sales flyer provides marketing directors with more bang for the buck, increases reach, and favorably impacts the bottom line.
We pair a super-systematic approach to marketing operations with exceptional design skills. By partnering with Nice Branding Agency, solo marketing directors, or pint-sized marketing teams can pull off large-scale professional marketing campaigns on the regular.