Research + Discovery
We kicked off the Foundational Branding project with our discovery meeting, prior to developing corporate brand positioning. During discovery, we get to sit down face to face with our client. Here, we are able to ascertain details about who they are and how they want to be perceived, what challenges they face, who their competitors are, what their goals are, and more.
Our client’s passion for their work was apparent even during our early conversations, and this inspired us to create a foundation for the brand that would better frame this passion.
From our pre-session internal research, we were able to glean that Parallon Technology Solutions provides EHR implementations, application support, IT help desk, IT managed services, technical staffing, and strategic IT consulting services. They also provide system hosting to hospitals, outpatient facilities, and large physician groups nationwide.
Their team of more than 450 clinical, financial and technical professionals has implemented EHR systems for more than 300 facilities.
It all seemed pretty complex in nature, but standard in terms of how they stacked up to their competitors.
However, throughout our discovery session, we realized that PTS has a huge impact on patient care. Their efficiency in implementation and support for their systems leads to ease of use for physicians and caregivers, creating better outcomes for patients and a better bottom line for the organization as a whole.
We learned that the company has an operator heritage, which means that they were founded by and are currently led by a team of people who have actually operated healthcare facilities. So, when their healthcare clients encounter issues with their EHR systems, the PTS team knows exactly what’s happening and how to solve the problems.
Additionally, we discovered that our clients have a true passion for healthcare. They do what they do because people benefit from their tech solutions in a way that’s actually life-saving.
Finally, we came to learn that they are super-resilient. They don’t ever give up, and once they give their word to a client, you can count on them coming through. Where other organizations may throw in the towel on a difficult project, the PTS team steps up.