Brand Development for a Tech Branding Company | Big Fish
Big Fish is a mobile application design and development studio based out of Tampa, Florida. They focus on creating custom application software solutions for the healthcare industry. It was started by our client, Sara McQueen. When Sara first came to us, Big Fish had recently undergone a rebrand from a visual perspective with a new logo and brand colors. She was happy with this new direction. However, she wanted to further strengthen the Big Fish brand and better articulate who they were, what they did, and the value they brought to the table. Sara knew she had an opportunity to create a stronger brand for Big Fish, but she didn’t know what that looked like. It was clear to us immediately that Foundational Branding would serve her well to help communicate Big Fish’s value in a way that would resonate with both future clients and their employees.