Imperial Symphony Orchestra – Visual Direction + Brand Story
The Imperial Symphony Orchestra (ISO) came to Nice Branding Agency in the hopes of establishing a Brand Story and Visual Direction that would better align with its vision for the organization. Since 1965, the Imperial Symphony Orchestra has been committed to performing high-quality symphonic music in order to educate, entertain, inspire, and enrich the lives of audiences in central Florida. They hoped that a new Brand Story and Visual Direction would help position the organization as sophisticated, high-end entertainment in order to boost brand awareness, grow their community of loyal supporters, and increase ticket sales. At this point, Nice Branding Agency has already worked with the Imperial Symphony Orchestra for years. Our engagement included symphony poster design and the creation of supporting elements to promote the concerts. Now, rather than individually marketing its concerts, the Imperial Symphony Orchestra wanted to promote the organization as a whole. They enlisted our help to shift the focus from the concerts to the orchestra at large. We were excited to help bring more depth to our relationship with the symphony and bring their brand to life in a more meaningful and connective manner.