Stacked Express: Nice Branding’s Newest Restaurant Project

At Nice Branding Agency, we are thrilled to introduce Stacked Express, the newest restaurant branding project we've been honored to partner with. Located in the heart of Cool Springs Mall in Franklin, TN, Stacked Express has trusted us with their restaurant branding, website design, and digital marketing efforts. Let’s take a closer look at this exciting new venture and how we’ve helped them craft their brand identity and digital presence.

Who Is Stacked Express?

Established in 2023 by the creators of the iconic Pancake Pantry in Nashville, Stacked Express is more than just a sister company—it’s a fresh take on a beloved culinary tradition. Born from the idea of blending timeless breakfast recipes with modern twists, Stacked Express offers food lovers a cozy haven to enjoy delicious meals. Every dish tells a story of quality, innovation, and dedication to locally sourced ingredients.

Stacked Express is a family-friendly, all-day breakfast spot where fast service meets flavorful dishes. While their signature pancakes are the star of the menu, they also serve a variety of breakfast favorites like eggs, bacon, and even burgers, making it the perfect spot for a quick yet satisfying meal.

When they were ready to launch, Stacked Express knew they needed a full-service partner to handle everything from branding to digital marketing—and that’s where we came in.

Branding Stacked Express

At Nice Branding, we know that first impressions are everything—especially in the restaurant industry. Stacked Express needed a strong, cohesive brand identity that would not only stand out but also convey their core values of quality, speed, and family-friendly atmosphere. Here’s how we approached the key elements of their branding:

Logo Development

The logo is often the first point of interaction between a brand and its customers, so it needed to make an impact. For Stacked Express, we crafted a logo that reflects both their ties to the iconic Pancake Pantry and their fresh, modern approach to dining. The design needed to feel familiar yet innovative, tying into their history while also pushing forward with their new venture.

The result is a logo that communicates warmth, approachability, and the high-quality experience customers can expect.

Brand Colors, Icons, and Fonts

To complement the logo, we developed a carefully selected color palette that reflects the warmth and energy of a bustling breakfast restaurant. The colors are both vibrant and inviting, creating an atmosphere that feels friendly and welcoming to all ages.

In addition to colors, we created custom icons that align with Stacked Express’s menu items and overall vibe, reinforcing their playful yet modern identity. The fonts were selected to maintain readability and professionalism, ensuring they could be used across both digital and physical platforms.

This cohesive visual identity helped to create a seamless experience from signage to menus and even down to the smallest design details, like to-go bags and labels.

Menu Design

For Stacked Express, the menu design was not only about aesthetics but also functionality. We wanted to create a menu that is easy to read, appealing to the eye, and perfectly aligned with the brand’s values. The layout was crafted to guide the customer through their options—whether they're looking for classic pancakes or a heartier burger—while emphasizing the variety of fresh ingredients. The design also features custom illustrations and icons that enhance the overall theme, while making sure the menu stands out from the crowd.

With quick service in mind, we ensured that the menu was clear and concise, reducing any friction in the customer experience.

Marketing Materials

A brand is only as strong as its consistency, and for Stacked Express, that meant ensuring every touchpoint with customers echoed the same identity. We designed a range of marketing materials to reinforce their brand across all platforms. From branded signage inside the restaurant to directional signs and posters, we ensured that the visual identity was unmistakable. We also carried this branding into packaging, including to-go bags, cups, and even food labels, so customers continue to engage with the brand beyond the restaurant itself.

Every detail—from the color of the signage to the font on the cups—was designed to create a memorable, cohesive experience that resonates with guests and keeps them coming back for more.

In each of these areas, our goal was to ensure that Stacked Express’s brand would stand out as an unforgettable, family-friendly destination in the Franklin community, with every element working in harmony to deliver a seamless brand experience.

Web Design for Stacked Express

Once their brand identity was solidified, our web developers took over to design a website that compliments their brand while offering a seamless user experience. We focused on creating a visually appealing, easy-to-navigate site that enhances their digital presence.

Key features of the website include:

• Brand and Identity Integration: Reflecting their unique voice and visual elements.
• Mobile-Responsive Design: Ensuring the site looks great and functions well on any device.
• Professional Copywriting: Delivering engaging, informative content.
• Blog and Social Media Integration: Encouraging community engagement and keeping customers updated on the latest news.
• SEO Strategy: Engineered to improve search rankings and attract local traffic.
• Ongoing Web Support: Providing continuous updates and support to keep the site running smoothly.

With this tailored website, Stacked Express now has a robust online platform that not only enhances their brand but also delivers a seamless experience for their customers. From browsing the menu to ordering online, the website captures the essence of the restaurant while providing a practical, user-friendly interface that supports their business goals.

Digital Marketing for Stacked Express

To ensure the website wasn’t just visually appealing but also discoverable, we incorporated a comprehensive SEO strategy from the start. By optimizing the website for local search, we aimed to help Stacked Express gain visibility in key areas like breakfast in Franklin, TN, and kid-friendly restaurants. This local SEO approach helps drive organic traffic to the site, ensuring that Stacked Express becomes a go-to spot for anyone searching for a great breakfast in the area.

Within a short time, Stacked Express started seeing improvements in their keyword rankings.

In addition, we implemented the following strategies to compliment SEO and boost their online presence:

• Google Business Profile Management: Optimizing their business listing for local search visibility.
• Directory Management: Ensuring accurate listings across various online directories.

Our goal was to create a digital marketing plan that drives traffic and attracts breakfast lovers from all over Franklin, and the results have been remarkable.

Looking for the Ultimate Restaurant Marketing Partner?

Stacked Express is more than just another breakfast spot in Franklin, TN. As the brainchild of the iconic Pancake Pantry, they have inherited a legacy of quality, tradition, and customer loyalty while putting their own modern spin on the experience. Through our work on their branding, web design, and digital marketing, Stacked Express has built a strong foundation for success.

If you’re looking for a marketing partner that can help you craft a compelling brand, build a powerful online presence, and grow your customer base, give us a call at Nice Branding. Like Stacked Express, we’re here to help bring your vision to life and make your restaurant stand out in the competitive food industry.

Get a quote to see how we can help bring your restaurant vision to life!