How to Evolve Your Restaurant Brand
The success of any restaurant relies heavily on the strength of its branding. Restaurant branding is about creating an identity for your restaurant that will be recognizable and desirable to potential customers. But as times and trends change, it’s important to ensure that your restaurant brand evolves along with them. In this blog post, we’ll look at how to successfully evolve your restaurant brand, including what changes you should make, why they’re necessary, and how to go about implementing them.
- Define What Makes Your Restaurant Unique
- Know Your Customers
- Update Your Menu
- Refresh Your Restaurant's Look
Define What Makes Your Restaurant Unique
Creating a unique and memorable restaurant brand is a key factor in standing out from the competition. Here are key elements to consider:
- Location – This is often the first thing people think of when defining a restaurant’s uniqueness. If you are located in a busy urban area, that can give your restaurant an edge compared to more suburban eateries. Are you near a popular tourist attraction? That may give you an advantage in attracting visitors who want to grab a bite to eat while they’re out exploring.
- Your Building – The type of building your restaurant is housed in can also be a defining characteristic. For example, if you’re in an old, refurbished warehouse, that can add an interesting contrast to your menu and atmosphere.
- Your Menu – As you think of your menu, consider what options you have that other nearby restaurants may not. Do you offer dishes that are not typically found in other restaurants? Are you known for a particular cuisine or style of cooking? Do you have menu items to accommodate various diets, such as vegetarian, vegan, or gluten-free? All of these can contribute to making your restaurant stand out from the competition.
- The Atmosphere - Do you have a casual, relaxed vibe? Are there special events or themes that you incorporate into your menu and decor? All of these elements come together to create a unique experience for customers.
By taking the time to analyze and define what makes your restaurant unique, you can highlight those elements in your marketing efforts such as newsletters, social media posts, and more to attract new customers.
Know Your Customers
It’s essential to know your customers in order to evolve your restaurant brand. After all, if you don’t understand what your customers want from you, you won’t be able to provide it.
One of the best ways to get to know your customers is by asking them directly. You can do this through surveys, interviews or focus groups. Ask questions like “What would you like to see on our menu?”, “What kind of specials or promotions would you like us to offer?” and “What kind of events would you like us to host?” This can give you a better understanding of what your customers are looking for and how you can meet their needs.
You can also look at the data available to you. Look at analytics to see which menu items are popular and which ones aren’t. You can also use social media to get an idea of what your customers are saying about your restaurant and what they’re looking for from you.
Update Your Menu
Once you’ve decided on the items you want to add to your menu, it’s time to think about how you’ll advertise them. You can create engaging social media posts that highlight the new dishes and drinks and encourage customers to give them a try. You can also use flyers and posters to spread the word about your new items.
During this process, consider how you want to design your menu. Be sure to include plenty of photos and descriptions to make it easier for customers to make decisions. Use eye-catching colors and fonts to draw attention to certain items and organize the menu so that popular items are highlighted at the top. Making changes to your menu can be a great way to keep your restaurant brand relevant, attract new customers, and increase sales.
Learn more about how your menu influences purchasing decisions.
Refresh Your Restaurant's Look
When it comes to evolving your restaurant brand, it’s important to consider the look and feel of your space. Does it need a refresh? How does it impact current and potential customers? Environmental branding plays a key role in creating an inviting atmosphere for guests. Think about how you want your restaurant to be perceived and reflect that in the design of your space. Choose colors, patterns and decorations that convey the message you want to send to your customers.
Another factor to consider when creating a new look for your restaurant is the furniture. Not only should the furniture be comfortable for guests, but it should also be stylish and on-brand with the rest of your restaurant. If you have an outdoor space, consider adding plants or other décor elements that will make it more inviting.
Lastly, think about the overall ambiance of your restaurant. Can guests have conversations without having to shout over loud music? Is the lighting too bright or too dim? Do guests have plenty of room to move around? Creating a welcoming atmosphere is essential for any restaurant, and taking the time to rethink your design can easily help you evolve your restaurant brand.
Let the Experts at Nice Branding Agency Help Evolve Your Brand
At Nice Branding Agency, our creative approach to restaurant branding and messaging, coupled with our tried and true process allows our team of interdisciplinary creatives to produce bold, relevant restaurant brands that cannot be ignored, time and time again.
From your positioning statement and updating brand guidelines to creating a custom website and digital marketing options, our in-house team is here to help your restaurant grow with your unique goals.