Business Website Branding: A How-to Guide
Your brand is built on the perceptions people form about your business. This opinion is based on what people experience when they encounter your business, whether that be in person or online. In today’s world, online interactions happen just as much- if not more frequently- than in-person ones do. This makes creating your business website a top priority during the branding process. When a new client or customer lands on your website, what would they be able to garner about your company? Your customer should be able to gather who your business is whether they have an in-person interaction with you or not. Infusing your brand throughout your website is what will make that strong first impression and instantly communicate what you do to the customer. But how do you get your brand to come through on a website? When we design a website, we use your company’s brand voice, visuals, and messaging to bring your personality alive on your website. We use all of these methods on every site we design and build, but here’s how each individual aspect shines through on some of our favorite website designs.