The Science Behind Color Psychology

Nice LOGO - Pink

Written by: Nice Branding Agency

Categories: Branding Tips

You can never have too much knowledge about color. Color makes everything fun, creative, and interesting. Not only that, but color psychology has proven to evoke certain moods, emotions, and thoughts. For branding, color is what conveys the message of your business. Needless to say, it is a crucial, significant aspect of creating your brand image, so you might as well know as much as possible! Good thing you have the Nice Branding blog in your back pocket! Yellow is psychologically the happiest color on the spectrum! Also a go-to color for optimism, clarity, warmth, and caution, yellow is commonly a representation for the sun and its brightness. This color is often used in companies involving children or the elderly. Blue is perceived as trustworthy, loyal, dependable, and serene. It also is commonly used to represent strength. You can imagine that just about everyone considers using this color at one point or another! Green is the color of nature. It symbolizes growth, freshness, serenity, and healing. It also has a strong emotional correspondence to safety and balance. Most hospitals or medical companies have the color green associated to their brand in some way. Green is also a popular color for restaurants, as they often want to advertise that their ingredients are fresh and clean, as well as their ideas for menu items. Purple is closely associated with royalty, nobility, luxury, and extravagance. It’s a very rare color in nature, and many relate it to creativity and mystery. It is also said to stir up feelings of nostalgia. Pink (yay!)  is {mostly} considered a feminine color that conjures feelings of innocence and delicateness -- although we believe men can rock it, too! Bright and vibrant shades of pink often evoke a bold and modern appeal as well. If you haven’t noticed, it’s pretty safe to say that the Nice girls may have a tiny affinity for (slash we’re obsessed with) the color pink. Red is the color of blood and fire, so it’s often associated with energy, war, danger, and power. However, it also represents emotions of passion, desire, and love. It’s an intense color that has very high visibility, and it is often used to grab viewers’ attention. Orange is less bold than red, but still packs a punch; it’s energetic and warm, cheerful and confident. Like yellow, orange is also associated with joy, sunshine, and friendliness. You often find it used in logos to stimulate emotions or even appetites. Yum! You’ll probably find a lot of restaurants with this color built into its brand as well. Black is power, elegance, and authority. It often represents intelligence, but is sometimes associated with evil and grieving. It’s a serious color that evokes strong emotions. However, it is also often used as a supporting or accent color, as it goes with everything and is used for most typography. Wow! Who knew color could say so much! Well, we did...but we are the experts here, right? If you are looking to create a new color palette for your brand, or a new logo for your company, we have info on that too! Check out our color palette blog for an in depth look into how to choose your brand colors - and give us a call if you have any questions!