What Our Branding Clients Said About Working with Nice Branding Agency
Corporate Branding Review by Tractor Supply CompanyEric Jackson, the Creative Director of Tractor Supply Company, approached Nice Branding Agency with a request for a partner to serve as an extension of his internal creative team. Tractor Supply Company is an American retail chain of stores that offers products for home improvement; agriculture; lawn and garden maintenance; and livestock, equine, and pet care. As you can imagine, creative direction for a retail company with more than 1,800 locations around the nation is quite the task. Eric needed an external creative team that could quickly hop on board, uphold the established brand, and get the work done well and on time. Nice Branding Agency answered the call and has been on Tractor’s team ever since, supporting their internal creative team with strategy and graphic design work on an ongoing basis. He was kind enough to give us a branding review. “Nice Branding Agency has been an outstanding partner and pleasure to work with,” he said. “Their approach is creative and it feels like you’re working with a bunch of your good friends.” - Eric Jackson, Creative Director, Tractor Supply Company
Branding Review by Alltrust InsuranceJoe Part was the owner of Alltrust Insurance, an employee benefits insurance firm based out of Palm Harbor, Florida. Before hiring the team at Nice Branding Agency, Alltrust Insurance had been through two rebrands, each of which fell flat. The existing rebrands that the company had undergone were only based on visuals, but the meaning behind each visual was nonexistent, leaving zero room for connection. Alternatively, our team started with our Foundational Branding process to first and foremost learn the company down to the bare bones. We met with company leaders, vendors, and clients to gain perspective on the company’s value in order to build a brand that was purposeful and connected to actual business practices. We’re proud that our rebrand was the last rebrand Alltrust Insurance participated in to date.
“Like most business owners, I have, over the decades, been enticed to ‘advertise’ or to ‘build brand recognition,” he said. "It was always a similar presentation... we reach your market and it takes frequency. The Nice Branding Agency team did something very different. They listened, they asked tough questions, and they visited with clients and partners. It was all about us and our goals. I view Nice Branding Agency as our trusted partner. I highly recommend Amy and her team.”
- Joe Part, Alltrust Insurance