Best Practices for Social Media Hashtags
Social media hashtags are an essential tool for businesses and individuals when it comes to marketing and promoting their content online. When used correctly, hashtags can help increase the reach of a post and attract more attention from potential customers or followers. But with so many platforms and a variety of rules for each one, it can be difficult to understand the best practices for using social media hashtags. That’s why we’ve created this guide to help you out.
Here are some tips you should follow:
- Create Branded Hashtags
- Keep It Short
- Use What People Search For
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Create Branded Hashtags
Branded hashtags are a powerful tool that businesses can use to promote their brand and create a sense of community among their followers. But how do you create a branded hashtag that's memorable and effective? Here are some tips:
- Keep it simple and easy to remember. A good hashtag is short, sweet, and easy to type. Avoid long and complicated hashtags that people might have trouble remembering or typing out correctly.
- Make it relevant to your brand. Your hashtag should be related to your business in some way, whether it's a catchy slogan, the name of a product or service, or a term that's closely associated with your brand.
- Promote it to your followers. Don't be afraid to promote your branded hashtag to your followers. Encourage them to use it in their own posts, and include it in your social media bios, emails, and other marketing materials.
Keep It Short
When it comes to hashtags, you want to keep it short and sweet. The ideal hashtag length is about 10 characters or less as they’re easier to both type and remember.
Additionally, short hashtags are less likely to be misspelled or have typos, which can hurt your chances of being found on social media.
Another benefit of keeping your hashtags short is that it allows you to use more hashtags in your posts. Most social media platforms limit the number of hashtags you can use, so keeping them short gives you more room to play with.
Use What People Search For
One of the most important aspects of using hashtags effectively is understanding what people are searching for. To figure out what people are searching for, start by researching popular hashtags in your industry or niche. You can use tools like Hootsuite to discover popular hashtags related to your content and create a targeted list.
Additionally, it’s important to vary your hashtags depending on the platform you’re using. For example, hashtags on Instagram tend to be more focused on aesthetics and style, while Twitter hashtags tend to be more focused on current events and trending topics.
By using relevant and targeted hashtags that people are actually searching for, you can increase your visibility and engagement on social media.
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At Nice Branding Agency, our full-service social media management plans include content planning, art and caption creation, publishing, monitoring and reporting. We also offer social packs with well-branded graphic packages to post monthly.
Contact us today to get started.