Using YouTube for Marketing & Business Effectively
Did you know that Youtube is the second-biggest search engine on the internet? We are living in the day where people are watching more YouTube videos than cable TV. Did you also know that you can use Youtube for marketing? That’s right! YouTube videos are an incredible resource for marketing! Not only are they a great way to boost the visibility of your business, but they also enhance your credibility — helping you be perceived as an expert in your industry. Utilizing Youtube for marketing is one of the best ways to make your business more interactive and stand out from the crowd of competitors. Plus, even Google likes you more if you prioritize video in your marketing. That means you’ll come up higher in those pesky search engines. “The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search-engine algorithm. Including video content will increase the perceived quality of your website and also move your site further up in Google’s search results.” (cite) See. We told you. If you’ve ever been confused about how to use Youtube for marketing to your advantage, don’t sweat it. We’re going to break down the important points of how to use Youtube for marketing, including:
- Where to start, including selecting a title, thumbnails, descriptions, etc.
- What types of videos you should post to best represent your brand
- How best to get people clicking and watching your videos
- How to utilize advertising on Youtube
YouTube for Marketing: Where to StartNow that we’ve got you interested in utilizing Youtube for marketing, where do you start?
TitleFirst things first, you’ll need a title for your video. Although seemingly simple, crafting a title can be a very difficult part of the process. The important thing to keep in mind when picking a title for your video is to be specific! Few people are going to find or click on a video called “Product Demo.” Instead, incorporate the content of your videos into your titles, such as “5 Ways to Save Time Every Day with [Your Company]’s Productivity App.” Use keywords first; then use your brand or supporting text to allow for ultimate search-engine optimization. For example: Cooking Show - Cake Tutorial - Kelly Brown The more specific, the better! Remember to keep your title short, sweet, and to the point, so no more than 50 characters — but less if possible.
DescriptionsYour description should be short, specific, informative, and multipurpose. The key is to describe your video in a sentence or two. The best way to ensure search-engine results is by using top keywords in your description. Lastly, be sure to include a link to your website or blog immediately after. You can also include a call to action (CTA) to engage the audience with your company.
Categories & TagsIt is important to choose the right category for your video and to use as many relevant tags as possible (put the important, most relevant ones in there first).
ThumbnailsWant to know the secret to an enticing video? An interesting thumbnail! Just like a person’s profile picture might make you want to click to see more, a thumbnail can stop a scroll just like that and get people to click on your video. The thumbnail you select will have one of the biggest impacts on clicks when viewers are scrolling through YouTube. So, to help you choose wisely, we’ve given you some options:
- Use captivating, colorful, high-contrast images that work in small and large formats
- Upload your own — don’t let Youtube automatically generate one for you (it’s usually just a screenshot from your video — not super engaging!)