When Sara first came to us with a request to improve her tech company branding, Big Fish had recently undergone a rebrand from a visual perspective with a new logo and brand colors. She was happy with this new direction. However, she wanted to further strengthen the tech company branding and better articulate who they were, what they did, and the value they brought to the table.
Sara knew she had an opportunity to create a stronger brand for Big Fish, but she didn’t know what that looked like.
It was clear to us immediately that Foundational Branding would serve her well to help communicate Big Fish’s value in a way that would resonate with both future clients and their employees.
Research + Discovery
We started the Foundational Branding process, or Brand Positioning process with a deep discovery session with Sara over Zoom. Our team learned about the history of the company, what it’s been through, and where it is now.
Big Fish started as a mobile and text marketing company in 2010. In 2013, they started developing iOS and Android mobile applications. Over the years, Big Fish has shifted to focus solely on app development.
While they are a smaller, boutique-sized tech company, they bring a wealth of experience and passion to the projects they work on. They knew the value they provided their clients and needed a clear way of communicating it.
Sara shared with us how she felt like she was reinventing the wheel every time she had a sales conversation. Big Fish needed clear messaging about the value they provided to help grow the company internally and externally.
All of the information we received helped us succeed in the tech company branding project.