We kicked off the project by initiating a discovery phase. For the Prime Branding Package, the discovery is done through a questionnaire that helps us ascertain key information about the business. While simple for the client, the process allows us to obtain deep insight into the inner workings of the business and the competitive landscape, as well as company offerings, differentiators, target audience, and more.
Like any other business branding project, creating the Talent Recruiting Solutions brand identity required that our team have a strong understanding of our client’s goals and a good grasp of her target market.
Talent Recruiting Solutions has two primary audiences.
Its first target is candidates, who are mostly Millennials. Secondly, the firm targets hiring managers, who are primarily corporate types. It was essential for us to develop a brand that would attract both groups. Overall, our goal was to create something polished and professional representing both the business and our client’s personal brand.
With this information in hand, we hosted an internal meeting to kick off the project by briefing our team on all of the ins and outs.
Brand Direction Brainstorm
As noted, the Prime Branding Package includes the development of two brand concepts. So, we started by brainstorming different directions that would achieve our goals for the brand. We determined that we wanted both concepts to convey polished professionalism, but with a modern, feminine touch.
Site Map Development + Approval
Since this was a single-page website, we simply jotted down the information that would need to be conveyed by the website. This list included Heather’s contact info, positioning statement, a quick bio, services, job listings, testimonials, and links to social media channels.
Additionally, we talked to Heather about hosting, offering her our professional website hosting package. This package includes the fastest, most robust WordPress hosting available, regular website backups, monthly updates of the platform and plugins, and daily monitoring. She decided to host the website with us, which would make it super simple to go live on launch day.
Ok, let’s get into the fun stuff.
Development and Finalization of Brand Concept Options
We created two brand concept options for Talent Recruiting Solutions.
The first option takes on an air of vintage femininity that’s bold and strong. The logo design for the first brand concept embodies the vintage appeal but does so in a modern way by pairing script font with an all-caps sans serif. A lightbulb icon is memorable and tells a story of strategy, conversation, and ideas.