Talent Recruiting Solutions
Talent Recruiting Solutions
LOGO DESIGN PROJECT KICKOFF
We started the logo design project with a kickoff meeting that allowed our team to obtain and process pertinent information about the project. Prior to diving into the logo design, we send our clients a questionnaire to complete. This form gives clients the opportunity to put into writing what they are expecting from the project, as well as answer questions for us regarding their competitors and their business goals.
The name of Heather Chambers’ business is Talent Recruiting Solutions. The firm recruits top talent for open medical sales positions. However, we learned that Talent Recruiting Solutions also coaches candidates through the interview process and can recruit for RN and marketing positions within the healthcare industry as well. As a former medical sales professional, Heather was familiar with the industry, and her expert insight provides value to both her candidates and her clients.
Her intent for the logo design project was to come away with a brand mark that would represent a boutique recruiting firm. She also mentioned that her competitors were operating under brands that lacked distinction and personality, and she wanted to set herself apart by creating a brand that would align better with her personality.
LOGO DESIGN DIRECTION BRAINSTORM
After our initial internal kickoff meeting, our logo design team sat down to determine a few directions for the logo project. In this case, it was clear that our client wanted to walk away with a logo design that was classic with a modern twist. We brainstormed concepts that would align with her core competencies and provide a platform for communicating her services and key differentiators.
We determined that the services provided by Talent Recruiting Solutions were rooted in communication between Heather and her clients and candidates. So we decided to explore a couple of options that demonstrated the communication aspect of the business. We also felt that the search for the perfect candidate or position was a big part of the business, and this could be demonstrated through the inclusion of a magnifying glass or lightbulb icon.
Additionally, we thought that a typographic logo with a stylized treatment would serve the business well. The typographic style would attract millennials, while remaining both classic and modern to attract corporate companies.
FINALIZATION OF CONCEPTUALIZATION
Once we’ve determined valid direction for the concepts, the logo design team brings the logo ideas to our Director of Design and Creative Director for feedback. In this case, our directors determined that the approach was a solid one, and in line with what the client was after. They determined a couple of directions for the typographical options, and recommended the pairing of the magnifying glass with the acronym of the business name to provide a more custom logo icon.
LOGO DESIGN OPTIONS
With the feedback from our directors in hand, our expert logo design team set off to create digital versions of the logo concepts finalized. Our goal was to create a logo that will stand the test of time and trends, and one that can be scaled up to the size of a billboard or down to the size of a postage stamp while retaining its legibility.
For each logo design package we sell, we present three logo concepts, then the client selects an option to move forward with, and we include two round of revisions.
The first logo option included a clean sans serif font. The placement of typography allowed for some movement throughout the logo and definitely highlights the nature of the business through the use of a bold black font. The word Talent wraps around Recruiting Solutions verbiage to indicate that anyone can do recruiting, but it’s the talent that Heather brings to the table both in her own skills and within the skills of the people she recruits, that sets her business apart. This treatment draws attention to the name “Talent,” while also nodding to the fact that talent is what circles the entire process, and is what makes the business the success that it is.
Including an acronym of the business name in the logo was at the request of the client, so it’s an element we wanted to be sure to include in at least one logo option presented. This second logo design option features a delicate icon, comprised of the acronym “TR”, that is set against the business name in another very modern, light typeface. The letter R in the logo icon makes up a very understated magnifying glass to incorporate the act of searching for candidates. Gold is added to the logo color palette to provide a level of sophistication.
In our final option, we created a lightbulb icon to represent the “lightbulb moment”, or spark, that occurs when the perfect candidate is matched with the perfect career opportunity. At first glance, this icon resembles a standard lightbulb; however, the simplified shape of a human can be found inside the bulb. This represents an individual candidate in the center of the process and their unique needs. In this logo option, we paired the modern logo icon we developed with a timeless, approachable typeface that provides balance.
PRESENTATION AND SELECTION
Upon presentation, our client selected the first option for her final logo design. She loved the simplicity of the type with the twist incorporated in the word Talent.
LOGO FINALIZATION, FILES, AND GUIDELINES
Upon selection, our team finalizes the logo and prepares logo files. In the finalization process, our Director of Design ensures that the type is perfectly set. At this time, she also selects exact logo colors, including brand colors. These are noted in PMS, CMYK, RGB, and hex codes for web.
LOGO PROJECT CLOSEOUT
Finally, we prepare logo files for our client. The deliverables included in the logo design project include the full color, black, and white logo files in PDF, EPS, JPEG, and PNG. We also include a handy dandy logo guidelines sheet that outlines the fonts, colors, and minimum size for the logo. The sheet provides tips on what not to do with the logo in order to help our clients maintain the integrity of the logo mark.
READY FOR A NICE LOGO?
Creating a brand that allows an idea to become a business is what our talent is. If you’re ready to recruit a logo design firm, give us a call at 615-905-9936. We’re ready when you are.