Retail Box Design Strategy
After completing most of the elements of a rebrand for online retailer, Little Words Project, we set off to improve their delivery experience. As an online bracelet boutique, Little Words Project needed to ensure that when the product got to the hands of their customers, the experience was in line with everything else they had seen and heard related to the brand.
This consistency is what ultimately makes a brand memorable and magnetic, and without the cohesion, confusion sets in and the brand begins to disassemble. To create a powerhouse brand, everything’s got to be in line.
We decided that Little Words Project needed a modular approach so that they could build packaging, depending on the size of the order placed. This meant that we would create a box design for larger orders, a small cloth drawstring bag for smaller orders, and a powder-pink bubble mailer for the mailing of the smaller bag.
Additionally, the team at Little Words Project sent handwritten thank you notes with each order (!!) so we created a refreshed new thank you note card for their use. The outside of the thank you note proudly displayed the new tagline: register, wear, conquer, share. And the back of the card provided concise instructions for using the product.