Bespoke Aesthetics

Bespoke Aesthetics, a medical spa located in West Palm Beach, Florida, specializes in wrinkle relaxers, volume fillers, PDO threads, skin tightening, and skin restoration. As they did not have an established web presence, we built their brand in-house and created a website that reflects their luxurious business.

project type

The website incorporates a variety of custom features such as the slider for The Bespoke Collective which showcases their premium treatment plans. The site was also created with growth in mind, allowing the content and services to naturally expand as the business does.

Project Kickoff: Business Branding

As is the case with our every Nice Branding project, we first begin with the discovery to get our team acquainted with our client. To kickoff their Prime Branding Package, we started with a project kickoff call. This provides us with essential background information. Our strategists study the information and our notes from previous sales meetings before we begin the brainstorming process. For Bespoke Aesthetics, our Prime Branding Package included two unique brand boards, two unique logo designs, and a website to complement the chosen brand direction. 

Design Direction Brainstorm

The owner Cristina wanted to create a modern, chic brand for her medi-spa that appeals to customers who are looking for cosmetic services with a world class feeling. In doing so, she wanted a neutral color palette to reflect a calm and clean environment. 


In creating our concepts, we focused on muted palettes that contained inviting colors such as pink, green, copper, and grey. We also wanted to appeal to their demographic which is primarily women 20-56 who are interested in brands that are both modern and trendy. 

First Brand Concept Development


Brand Mood Board

As part of our Prime Branding Package, we developed a mood board that uses six images to convey the overall artistry of the restaurant brand design. For Bespoke Aesthetics, our experts pulled images that are clean and sleek with one or two objects at the focus. We did this to capture the simple yet engaging style that Cristina was looking for. This is further reflected in the color palette which incorporates soft tones of pink, green, grey and black, along with yellow for a pop of color. 

Brand Logo Concept One

The logo for the first concept is the brand name in easy to read, large font that can be paired with any background image. We also created a second version using the same brand name pairing along with an overlapping “B” and “A” which further accentuates the brand name.

Brand Colors

The colors we choose are in line with a beauty brand as they are earth tones that create a calm feeling. They draw a viewer in without being too bright.

Brand Fonts

We selected these fonts to ensure that the text was easy to read across all materials. We used leaver as the title font as it would easily stand out with its curved letters when used with any of the other font pairings. As the subtitle font, we used Montserrat Widespread and Monsterrat Regular as the generic font. For the accent font, we used Antro Vecta for as it feels like a handwritten script.

Supporting Brand Icons

For the supporting icons, we created “Be” statements as they reflect both the brand’s name and their mission. We paired the Montserrat font with the Antro Vecta font to create short, impactful statements such as “Be confident.”, “Be beautiful.”, and “Be yourself.” 

Second Brand Concept Development

Mood Board

The second mood board we created focuses more on texture and reflects what the physical space would look and feel like. This includes the use of soft textures and designs along with images of beauty products and natural makeup looks. 

Brand Logo Concept Two

For the second logo, we kept the pairing of the word “Bespoke” over “Aesthetics” in a larger font as it can be displayed in a variety of ways such as over a texture or in black and white. 

Brand Design Colors

The colors we choose include natural grey and caramel colors along with black and a muted purple. These colors are more inline with a traditional beauty brand.

Brand Fonts

For this second concept, we stayed with Montserrat Widespread and Montserrat Regular as the subtitle and generic fonts. We used Houstiq Regular for the title font as it’s both elegant and distinct. For the accent font, we used Quentin as it mimics handwritten cursive.

Supporting Icons

For this design, we kept the “be” statements, this time using the Montserrat Regular font paired with the Quentin font. We also created an icon using an overlapping “B” and “A” to capture the brand name.

Presentation and Selection

Our Nice Branding Agency team of experts presented both brand design options to Bespoke Aesthetics. During this brand presentation, we walked our client through each conceptualization and shared our thought process behind our selections and approach.

Brand Logo Finalization

After our client provided their feedback and approved the final logo concept, the Nice team moved into wrapping up the logo design. Our team inspected all elements of the logo for excellence and precision. We also determined the exact matching logo colors in PMS, CMYK, and RGB codes.


Next, we formatted the final logo files in full color and black and white in JPEG, PNG, EPS, and PDF. We delivered the logo files to Bespoke Aesthetics accompanied with handy brand guidelines.

Logo Guidebook

Our brand design guidebook is a must-have tool to preserve the integrity of the brand. We delivered a professional booklet that includes the mood board, logo, supporting brand icons, official brand colors, and final brand typography.

Project Closeout

The owner Cristina was thrilled with our branding services and our branding agency was delighted to have the opportunity to partner with this company. For this design, Nice Branding Agency was recognized by the Web Excellence Awards in the beauty website category. 

Ready for a Nice Branding Design?

Are you dreaming of a captivating brand design for your cafe? Give us a call at 615.905.9936 so we can chat! Our branding professionals are excited to create a custom project for you. 


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