Social Media: A Do or a Don’t?
We know that Sarah got engaged to Matt by her updated relationship status on Facebook and we know that people approve by the 98 “Likes” it received within the first hour. We also know that she ate at Chipotle on Main Street with Lindsay on Tuesday at 1:12 p.m. because she checked in. Sarah had a bad day on Wednesday, and we know that from her irate status update which occurred from her iPhone at 2:45 p.m. We know that she loves traveling from all of her photos and we know that she even went to Spain with Becky and Alexis (who were tagged) in her photo album last spring break. We also know that she’s a fan of #Snookie from Jersey Shore, because she follows her on Twitter.
Social media has crept its way into our lives and we have learned to both love it and accept it with open arms. These days, when two people decide that it’s time to exclusively date one another becoming “Facebook Official” holds a massive amount of weight in one’s relationship.
So, it should come as no surprise that teenagers and young adults are enthralled with the social media epidemic, but they’re not the only ones anymore. Businesses have turned to social media in promotional and advertising efforts, and honestly—it’s a brilliant, effective, and often a successful idea.
By navigating the Facebook strings correctly, a business can target people down to their location and education level. If you wanted to reach females, with a college degree, who are engaged and live in Portsmouth, New Hampshire that can be done. If you wanted to target alumni’s of a particular college or university, that can be done. If you wanted to target males who are between the ages of 18-24 and have an interest in baseball in the Central Florida area, that can also be done. Restaurant owners: wanting to advertise an upcoming drink special or menu roll-out? Realtors: wanting to get the word out about a new development or a price drop on a have-to-have house? Within seconds of posting your buzz-worthy news people will be able to see it, share it, interact with it, and hopefully respond to it.
The younger generations and business owners aren’t the only ones diving into the craze anymore, but the older and wiser crew has caught on to the epidemic as of late. According to the highly reputable Pew Research Center, social networking use among Internet users ages 50 and older has nearly doubled over the past year. Half of the Internet users between the ages of 50-64 and one in four users age 65 and older now use social networking sites. While email and online news is still more appealing to older users, social media sites attract many repeat visitors and are continuously growing.
Interested? But not familiar with the world of social media? Call us! We have various options and packages available.