nice branding agency team
Written by Amy Dennis
CEO | Creative Director

What is the Difference Between SEO Friendly and SEO Optimized?

At Nice Branding Agency, an SEO company, we design and develop custom SEO optimized WordPress websites for our clients. The WordPress platform allows us to have complete reign over the design of the site. We can customize the user journey to be exactly in line with the overall goals for the website.

Also, the WordPress platform provides us with a CMS (content management system) that makes it easy for our clients to update key content. They can log in whenever a refresh or addition of content is required.

Finally, using WordPress sets a strong foundation for the build of an SEO-ready website. SEO, or Search Engine Optimization for long, is a practice that aids in the organic ranking of content on the search engines. Read: SEO helps you show up first on Google.

Many of our clients aren’t super clued into what it entails to use SEO to propel your business forward. So, when we are talking about building a new website, often there are SEO questions that are tossed around.

One of these questions revolves around whether the website we build will be SEO optimized.

In most cases, the answer is no. While we certainly can optimize your website for you, we typically work on optimization month to month over a period of time. Instead, what your website will be is SEO-friendly. Or SEO-ready. Which means just what it sounds like it means.

SEO Friendly

In a nutshell, SEO friendly means that the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.

Throughout the website build, our developer will abide by SEO best practices. These include, but are not limited to, the implementation of proper image naming and sizing with associated alt tags, as well as minimized use of CSS and JavaScript. Both of these efforts aid in ideal load times.

The speed of your site can impact everything from conversion rates to search-engine rankings. We ensure the performance of your site is as important as the UX and the visual impact it has with your audience.

Additionally, we use clean code, proper heading structures, and a proper URL structure. The attention paid here will aid in future SEO efforts.

Basically, we will deliver you a website that is coded correctly, loads quickly and is ready to be optimized.

SEO Optimized

As an SEO company, we do handle SEO optimized sites for some of our clients on an ongoing basis. This process is pretty laborious and time intensive, but it’s also 100% proven to work.

When we engage in ongoing SEO with a client, we work on a number of initiatives designed to get them to the number-one spot in the search results. Part of that work includes on-site SEO. Or: the optimization of key pages on the client’s website.

Optimizing a page means that we are going to ensure that the image alt attributes are established, and that the keyword that we are trying to rank for is sufficiently appearing in the text. Additionally, we want the meta tag and site title to include the keyword. Plus, the URL needs to be structured properly.

SEO Company Best Practices

Let’s keep one thing in mind here. Aside from all of the SEO best tips and tricks our SEO company gives, there is one thing that the search engines prioritize. And that’s content that people want to see. So, all of the best practices are in line with the development of a website that people seek out and stay on.

So, the goal here isn’t to “keyword stuff” your content. Rather, the ideal situation is to closely match what someone is looking for with what you’re providing.

We aren’t sure there is a 100% SEO-optimized website out there. The process is one that is ongoing and should be assessed regularly against keyword competition in the market and overall goals for page ranking.

If you’re wondering whether there’s a benefit to ongoing SEO optimization for your website by an SEO company, the answer is a resounding yes. But first things first. You’ve got to get your website in order before you can start working on SEO. Certain structures have to be in place in order to move forward with ongoing optimization. In essence, your website has got to be SEO friendly first.

Don’t wait another week to get your website working for you with the help of an SEO company. Give us a call and we’ll point you in the right direction!


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