How to Make Your Restaurant’s Website ADA Friendly

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Written by: Nice Branding Agency

As a restaurant owner, it's essential to ensure that your website is accessible to all potential customers, including those with disabilities. An ADA-friendly website not only helps you comply with legal requirements but also demonstrates your commitment to inclusivity and customer satisfaction. In this article, we'll explore the key elements to make your restaurant's website ADA friendly.

What the ADA Says About Restaurant Website Compliance

The Americans with Disabilities Act (ADA) of 1990 prohibits discrimination against individuals with disabilities and applies to businesses that accommodate the public, including restaurants. In 2003, the ADA released guidelines specifically addressing website accessibility to ensure that everyone can navigate websites, access menus, and order food online without barriers.

This includes providing text alternatives for non-text content, ensuring compatibility with screen readers, and designing interfaces that are adaptable to various devices. By following these guidelines, you can make your website more user-friendly and welcoming to all visitors.

Ways to Make Your Website More Compliant

Use Color Contrast

Color contrast plays a crucial role in making your website accessible to those with visual impairments. Ensure that there is enough contrast between text and background colors, as well as any interactive elements such as buttons or links. High contrast enhances legibility and readability, making it easier for all users to navigate your website.

Additionally, when using colored buttons, consider incorporating contrasting colors for the text within the button. This simple adjustment can significantly improve the experience for individuals with color blindness or other visual challenges.

Add Subtitles and Transcriptions (Audio and Video)

Media elements like videos and audio content are increasingly common on restaurant websites for showcasing ambiance, chef interviews, or food preparation. However, these elements may pose challenges for individuals using screen readers or those who are deaf or hard of hearing.

To make your website more inclusive, always provide subtitles or transcripts for audio and video content. Subtitles allow individuals with hearing impairments to follow along, while transcripts enable screen readers to convert the content into accessible formats. By implementing these features, you enhance the overall user experience and cater to a broader audience.

Use Alt Text for All Images

Images are essential for showcasing your restaurant's ambiance, dishes, and overall brand identity. However, for individuals using screen readers, images can be meaningless without proper descriptions.

Alt text (alternative text) is a brief description that provides context and meaning for images. When images contain alt text, screen readers can convey the information to users who can't view the images visually. By including descriptive alt text, you create a more inclusive experience for all visitors, allowing them to envision your restaurant's atmosphere and offerings.

Describe Links

While phrases like "click here" might seem clear to sighted users, they can be ambiguous for individuals using screen readers. Instead, make your hyperlinks more descriptive and contextually meaningful.

For example, if you have a link to your online menu, avoid using "Click here for the menu." Instead, use a descriptive phrase like "Explore our mouthwatering menu options." This practice not only aids accessibility but also improves the overall user experience by providing clear guidance.

Hire the Experts at Nice Branding

Incorporating accessibility features into your restaurant's website is essential to ensure inclusivity and compliance with ADA guidelines. At Nice Branding, we understand the significance of creating ADA-friendly websites that cater to all users, regardless of their abilities.

Our team of expert designers and developers is well-versed in ADA compliance standards and can help transform your current website into an accessible and user-friendly platform. Whether it's optimizing color contrast, adding subtitles and alt text, or describing links, we have the expertise to make your restaurant's website welcoming to all potential customers.

Contact us today to get started.