How to Elevate Your Restaurant’s Brand in 2023
Having a successful restaurant is more than just serving great food. It's about creating an experience for your customers. You want them to want to come back, so you have to make sure that your restaurant offers more than just good food: it has to be a place where people want to spend time with their friends and family.
Here are some ways you can elevate your brand in 2023:
- Engage with Customers Across Social Media
- Develop a Loyalty Program
- Hire a Food Photographer or Stylist
- Refresh Your Website Design
Ready to elevate your company? Contact Nice Branding Agency today.
Engage with Customers Across Social Media
Social media is an essential tool for restaurant owners to use in order to engage with customers, promote their brand and menu, and drive traffic to their location. As new and current customers will look to your social media for up to date menus, business hours, specials and more, you should be keeping your accounts updated and consistent to provide the most accurate information.
Social media also gives you the ability to connect with customers and foster relationships, even if they haven’t visited your restaurant before. On a platform like Instagram, you can host Q&As that are highlighted in your stories or reply to questions in threads on Twitter.
Develop a Loyalty Program
Developing a loyalty program is a great way to encourage repeat customers, give them special offers, and increase word of mouth. Research has found that on average, repeat loyal customers generate 10x more revenue in their lifetime than new customers. Additionally, 20% of your customers make up 80% of your total revenue.
There is a large variety of discounts and promotions you can offer such as seasonal buy one one offers on entrees or a dollar amount off on drinks on certain days. To set up your loyalty program, you can take a more traditional route like a punch card that’s used after a certain amount spent or number or purchase. You can also have a custom phone app created for your company or incorporate a built-in system For example, if you use the company Toast for your point of sale management, you can use their built-in loyalty program to create a tiered system of rewards based on amount spent.
Hire a Food Photographer or Stylist
Hiring a food photographer or stylist is an excellent way to elevate your restaurant's brand. What exactly is the difference between a food photographer and stylist? A stylist is someone who helps with the overall look of the image, whereas a photographer actually takes the picture. The benefit of hiring either one is that they can help you create visually appealing images that will attract people to your business. You can also incorporate these images across your social media platforms, website, and future promotional content. With enough images, you’ll be able to build a backlog of images that can be used to keep your new content consistent.
Refresh Your Website Design
As your brand and restaurant changes, it’s important that your website stays consistent with any updates, such as your hours, images, and any other vital information. As more and more people continue to use their phone to access your website, it’s important that it's optimized for mobile use and ADA-friendly.
Trust the Experts at Nice Branding Agency for Restaurant Branding
At Nice Branding Agency, we build connective, impactful, bold restaurant brands that position businesses to conquer their market through creative ingenuity and deep strategic thinking. Whether you’re starting a new brand from scratch or looking for services like social media post creation or web design, we’re here to help.
