Hospital Branding Project for North Alabama Medical Center
Our team led the hospital interior design project for North Alabama Medical Center. We loved this interior branding project because of the impact that it would have on the community and our ability to leverage the hospital’s brand and marketing to create a cohesive connection. Interior branding, or environmental branding, is the act of infusing a brand’s visual aesthetic and message into a physical space. Environmental branding harnesses the tactics of interior design. But it goes beyond aesthetics to create a transformative, branded experience for people who enter the space. For North Alabama Medical Center, our team was engaged to handle the launch marketing campaign, as well as the hospital interior design and environmental graphic design. Our goal for the launch marketing portion of the project was to trumpet the opening of the hospital and what it would mean to the community. Aside from being the largest construction project in the region since the early 1900s, the hospital would unite two segments of the community under one umbrella of care. The local community would benefit from the new hospital immensely, and our team was excited to communicate this message. The other aspect of the project was to bring the message into the physical space of the hospital in a tangible manner. We were charged with the environmental branding for the space, and our focus was primarily on environmental graphics. Another firm had been retained to select furniture, fixtures, and artwork. However, our team would be responsible for all branded art within the hospital.