ES Global Project Showcase
When ES Global picked us as the branding company they wanted to partner with to redefine their brand, we couldn’t wait to dig in. You see, ES Global coordinates international trade of US products into Asian markets. They coordinate transportation, market placement and the importing and exporting of products to minimize risk and maximize ROI for their clients — which they have dozens of. ES Global is strategic and specialized in bringing happy, healthy American products to Asian markets for families overseas. They have tons of connections on both continents with huge retailers in Asia and dozens of recognizable US brands like Happy Family Organics, SwimWays, and UGG. When they reached out to us, their brand needed to be more functional and recognizable in both markets. At the time, it didn’t do a great job communicating the complexities and ethos of their brand. So the Nice girls stepped up the plate to do what a branding company does best and got started on a logo.