Top Three Tips for a Successful Rebrand
Have you considered working with a branding agency on a rebrand project? Maybe you’re undergoing a change in ownership, perhaps you’re hoping to better attract top talent, or it’s possible that you’re simply realizing that your company has grown out of your existing brand. If you’re reading this article, you’ve likely found that you have reasons to rebrand. Once you’ve decided that it’s time for a new look and feel, you’re likely going to put a plan in place that includes selecting a firm to handle the rebrand. Typically, any branding agency that’s worth its weight will manage the project from start to finish. This includes a dedicated project manager. The PM will handle the development of a project schedule, the determination of key milestones, and the process for ensuring a successful project. The three aforementioned items are all necessary for a successful project. However, there are other considerations to keep in mind as you’re working with your branding agency. We’re breaking down the top tips for a successful rebrand here, so you can be … well, successful.