Adapting Facebook Marketing to Algorithm Changes
Just when you feel like you’ve really nailed your Facebook marketing, there is yet another major update. It can get stressful when you need to stay on top of it, but it’s kind of a fun game that, for the most part, has an end goal of increasing engagement and interactions on Facebook. As tricky as that can be for marketing from branded accounts, it’s a big win for brands who are authentic and putting out solid content the way they should be. Don’t stress about keeping up, though. If you’re a little behind, we’re here to get you up to speed on the latest algorithm updates that will have direct effect on business owners and page admins. Hopefully, this will help you hone in on your next steps to improving your Facebook strategy and boost your brand. According to Mark Zuckerberg’s latest announcement, Facebook will focus more on providing its users with the most relevant content that will encourage more “meaningful social interactions.” This means more personal content and fewer public content, including news articles and ads. Some social media marketers feel that organic posts are doomed to fail, but we believe there is a way to make this new algorithm work for your brand. So, which metrics does Facebook prioritize?
- Posts from friends, family, and groups
- Content that encourages meaningful interactions between people
- Messages that promote well-being