Food Truck Design | Nice Branding Agency

If you want to attract hungry customers, you need a bold food truck design. There are four main ingredients for a food truck: a fully stocked kitchen, delicious food, diligent staff, and a head-turning brand. Since they're constantly on the go, food trucks are continually appealing to new audiences. They make a lot of first impressions, so a memorable design is critical.  In a row of food trucks, you have to stand out. How will you convince a hungry customer to come to your window instead of the next one? A stellar design, of course! Here are a few of our favorite food truck designs:

Burger 360 Food Truck Design 

Burger 360 asked for a logo and a truck design that would bring their concept to life and attract customers. We created various logo options, and, based on the chosen logo, we developed a custom wrap for the food truck. We used bright colors and modern design elements to showcase the brand's personality and captivate burger fans. We created a brand pattern that featured burgers and fries to make their offerings known, while adding a strong brand element to the design. We wrote and incorporated catchy sayings that aligned with the cheeky attitude of the brand. Phrases like “oh sweet chili” and “grab our buns” are featured throughout the food truck design. The sayings, bold colors, and pattern made the truck attractive and enticing.

That Awesome Taco Truck

That Awesome Taco Truck is proof that you can have it all—the best tacos in Nashville, a hard-working team, a hip vibe, and a striking brand. The company came to us for a bold brand that could back up their creative menu. They needed a logo design, website design, and truck wrap to get the new restaurant up and running.  For this custom food truck wrap, we combined a minimalist design with an unforgettable message: this truck has awesome tacos. The loud graphics feature pops of color with a simple, yet alluring design, not unlike the brand's trademark unicorn. See it for yourself on Season 2, Episode 12 of The Cooking Channel’s Food Truck Nation.

The Four-Legged Foodie Truck Design

A bold brand and adorable dogs?! Count us in! We had the opportunity to craft a logo, truck wrap, menu design, website, attire design, and more for Four-Legged Foodie, an Atlanta-based food truck that serves up hand-crafted treats for pups. We took one look at the illustration of their muse, Zoey, and we couldn't wait to get started. We began by designing the logo and the website, then our graphic design team set out to create a custom food truck wrap that would make tails wag. Zoey became the star of the brand. And, since the concept is focused on healthy ingredients, we made sure that the value proposition was front and center in the food truck design: Hand-Crafted Nourishment for Happy, Healthy Dogs. The truck also featured a custom-made pattern that showcases the fresh ingredients in the food and treats they serve.  We incorporated the brand colors, logo, slogan, and a side of creativity to make a show-stopping food truck design.

The Franklin Juice Company Food Truck Design

Franklin Juice Co. serves fresh-pressed juices just outside of Nashville. The brand is young, fun, cool and fresh, so their food truck design had to match their vibe. Their existing logo needed a professional touch. They also wanted a cohesive brand direction, menu design, environmental branding, and other brand support. The brand direction and other brand elements needed to reflect the company's dedication to sustainable eating—they serve healthy, delicious food and juice—and supporting organic farmers. Once we solidified the brand direction, we incorporated components into the final design—a vintage truck with bright colors and a whole lot of style. Want to see more of this bold restaurant brand? Get all the details in our Franklin Juice Co project showcase.  Need a food truck design or a restaurant branding project? Contact us today.