Four Creative Ways to Use an Hour Pack
Four Creative Ways to Use an Hour Pack
Clients often come to us with projects that they need developed, but simply don’t have the time or manpower to execute. Sound familiar? Getting the brand support you need is easy with the Nice Branding Agency Hour Pack.
One of our most versatile offerings, Hour Packs can be used for content creation, strategy, graphic design, marketing materials, vehicle design, and more—the sky’s the limit! We offer 10-, 20-, 30-, and 40-Hour Packs to suit projects of all sizes. And, if the project scope is unclear, you can utilize any unused hours for future needs.
Best of all? Hour Packs are valid for six months from the date of purchase, so you can use them when you’re ready.
If you have a project in the pipeline or need to maximize your year-end marketing budget surplus, an Hour Pack could be the perfect solution for your business.
Need inspiration? Keep scrolling for examples of how our clients have successfully used Hour Packs in the past.
TRACTOR SUPPLY GIFT CARDS
Tractor Supply Co., the largest rural lifestyle retailer in the United States, requested fresh gift card designs for the holidays and year-round, which would be sold at its 1,900+ stores. Nice Branding Agency was tasked with concepting and creating a number of different options for review by their internal team.
For this Hour Pack, we designed the gift card itself, as well as a gift card hanger to display on the store racks. Additionally, we created a POP display for the holiday gift cards, which was in the shape of a multi-sided Christmas tree.
Outside of this Hour Pack project, we have an ongoing relationship with Tractor Supply Co.’s internal design department, wherein we handle overflow projects on a regular basis.
PETSENSE MARKETING TOOLKITS
When it comes to keeping your pet happy and healthy, Petsense has your back. The pet supply retailer has over 190 locations nationwide and offers a full range of brands and expert services.
Petsense needed a marketing toolkit system that could be used periodically by its retail store managers for things like events, hiring and more.
For this Hour Pack, we were tasked with strategic development for the system itself, which encompassed identifying the collateral needed that would make up the toolkit, and it also included the creative development of the pieces, both from a design perspective and a content perspective.
Designed as evergreen (not time sensitive), the toolkits could be utilized on an as-needed basis. When a store needs a toolkit, the manager can simply request that one be printed for the occasion.
Outside of this Hour Pack project, we work with Petsense on a number of ongoing initiatives, including marketing strategy, graphic design, social media, digital advertising, email marketing, and more.
PARIS REGIONAL MEDICAL CENTER MARKETING STRATEGY AND GRAPHIC DESIGN
When Paris Regional Medical Center earned a trauma center designation, they wanted to shout it from the rooftops. Instead, they made the wise decision to ask the experts at Nice Branding Agency for the best way to spread the news.
As part of an Hour Pack, we developed a strategy for touting this honor that would be aimed at the community. Once we determined the most effective way to communicate the meaning of the designation and how it would impact the people of Paris, TX, we moved on to the design and execution phases.
We designed a logo to represent the Trinity of Designation, PRMC’s three major areas of life-saving care: stroke, chest pain, and trauma. The logo features a different color block for each designation, the Eiffel Tower (a primary element of the main PRMC logo), and the star of Texas, all in the shape of a protective shield.
Rather than applauding themselves for earning the designation, PRMC wanted the messaging to focus on the true beneficiaries: the members of the community. And so, we made sure that every marketing asset featured big, compelling and impactful verbiage: “We didn’t do it for the recognition. We did it for you.”
That message and logo appear on a billboard and print advertisement, which would be placed in local publications, along with other marketing materials such as a one-sheet and social media graphics that our team designed.
EMPOWER ELECTRIC MARKETING COLLATERAL
Empower Electric, a service-oriented electrical firm in Nashville, Tennessee, was looking for a brochure or printed piece to support their recruitment efforts. The marketing collateral needed to speak directly to and resonate with high school students who may be interested in joining their training program.
We developed a strategy for connecting with the target audience both visually and through attractive messaging. Then, we designed and developed an accordion-style trifold brochure that would fold to the shape of a square.
With bold colors, eye-catching graphics, and informative, yet relatable verbiage, we felt confident that the brochure would be easily understood by young people and pique their interest in working with Empower.
Have a design or marketing project in mind? Need an Hour Pack? Let us know how we can help your business.