Rosewood Farms Logo
This farm logo design project was one of our favorites. Equipping small business owners with a brand that will support their overall mission and align with their core values is something that will never get stale for us. We were excited to work with our clients at Rosewood Farms on a logo that would subsequently allow us to create several other brand support elements for them.
We kicked off this project with an internal meeting to review the client’s needs. Prior to starting concept development or the design process, we have our clients complete a creative questionnaire that allows them to communicate key information to us in writing. Through this phase, we were able to learn that the most important aspect for our client was to have clean lines and symmetry and that her core target audience is anyone who enjoys fresh produce and meats. Her goal for the project was to come away with a more professional image for her farm.
With this information in mind, our design team sat down together to come up with concepts for the farm logo design. We determined that we would utilize the rose from the name Rosewood, but in a manner that also conveyed the nature of the business. Additionally, we would look to create options utilizing bold, clean fonts, as well as beautiful scripts to give our client some variety in options shown.
After the design direction meeting, our branding design team brings the concepts to our Director of Design and Creative Director for review. Our directors agreed with the concepts presented, and provided some feedback that could be incorporated during the implementation of these concepts into digital versions. Since both our Director of Design and our Creative Director are designers themselves, they are able to really guide the design process to ensure that not only do we achieve the clients’ goals strategically, but that we also come away with designs that are perfected.
When the concepts are finalized, we move into the design phase. Here, our designers create digital versions of the concepts. We select and pair fonts, assess color psychology and select colors, and create custom icons to pair with the type. We are considering everything from target audience to key applications in an effort to design several farm logo design options that will work for our client for the next 10 years.
The first option we created was centered around a rose. However, the rose icon conveyed more than just the flower. The petals were comprised of the hills of Kentucky, while the bud at the center was the sun rising up over the hills. The icon was flanked by a casual script font noting the buzz terms “fresh” and “local.” The script font offset the bold type of the words “Rosewood” and “Farms,” and provided an opportunity for us to balance the logo and ground the icon.
The second option included a symbolic rose as well, however, this was a more modern take on the flower. The location took a featured spot at the top of the mark, and the name of the farm was set in a bold and strong, yet more modern type. Our third option here is a variation of option one. This logo is set up identically to the first option, but the colors and the icon itself are more modern in style.
Our fourth option, which was the third truly new concept brought in a totally different approach, while still playing on the hills and the rising sun. This logo would also serve as the icon, and brought all elements into a round shape that signifies the circle of life on a farm. This logo is much more modern than the previously presented versions, and provides the brand with a mark that resonates commercially. Finally, the last option shown takes the icon from option one, and shows it with a more simplified setup.
Upon presentation of the logo options via screenshare, our client felt that option one resonated with her the best. She loved the modern, yet rustic style of the logo, and felt that the icon was perfect for her use. There were no required changes to the logo, and we were able to finalize it and provide the files to the client in time for her busy season.
Upon selection, the chosen logo goes back to our Director of Design. At this point, she inspects the design to ensure that all elements are perfectly aligned and spaced. She then selects final exact colors for the logo and brand, and these are noted in PMS, CMYK, RGB, and hex codes.
When the logo is finalized and colors are selected, our design team creates logo files. These are provided to our client in PDF, EPS, JPEG, and PNG. We also provide all white files, all black files, and full color files. From there, we shared the files with our clients at Rosewood Farms and began to work on a custom trailer wrap, labels, and attire for the farm.
If you’re digging this logo and our process, give us a call. We love cultivating brands that resonate with people and provide meaning to the work you do.