As a graphic design company, Nice Branding Agency prioritizes user-experience and strategy in the graphic design of collateral for our clients. We take a seat in the user’s position to determine what information they will be searching for, and how we can present the content in a manner that will connect and be memorable.
Empower Electric reached out with the need for a brochure or printed piece to support their recruiting efforts. The company has a large presence within the high schools, as they seek to recruit electric workers directly from high school and into their training programs.
Their approach was solid, but they needed a takeaway that the students would be able to grab and review easily to get the gist of why they should work with Empower.
The strategy for this piece was to first consider why anyone should care. Why would an 18 year old take a second to stop and read this piece of paper. Putting ourselves in that 18 year old, about-to-graduate, student’s shoes, we determined that the potential recruit would want to find a job that would provide them with an income, benefits, and a reputable place to work.
With a rise in young people going directly into the trades from high school, we determined that we could make this choice as ‘cool’ as we could through the design of the piece and some careful attention to copy.
With the strategy in place, we worked to develop verbiage to convey what Empower Electric could offer a new employee, and why it mattered. Additionally, we wanted to convey that the owner or president of the company truly valued his team. Research shows that the younger generation is looking for a respectful work environment above all else. So, we included a letter from the principal manager himself (crafted by us based on his values) to get that message across.
With the strategy in place and the copy created, our design team set to work to bring this piece to life. Based on the amount of content, we determined that an accordion style trifold brochure would be best. Additionally, we decided that having the brochure fold to a square would make the piece stand out in a stack.
If you want to be empowered by a graphic design company with marketing collateral designed to call people to action, give us a call. We’d love to help.